Nippon Paint: Personalized "slow delivery service" is more convenient
In the field of online shopping, in general, both merchants and customers hope that the express delivery will be as fast as possible, but the reporter has learned that e-commerce has launched a "slow delivery service" recently. "Our new house has just come down, has not begun to renovate, now look at some of the online flooring, paint and other products during the "1111 Shopping Carnival" have discounts, want to buy, but also worried that the goods are too early to send to the storage is not convenient, this is "slow The delivery service "is suitable for us." White-collar Zhao said. The reporter learned that a number of home improvement brands, including Nippon Paint and Icon Floor, have launched a personalized “slow delivery service†that allows consumers to pick up goods at any time within 2-4 months.
He Xinyu, director of Nippon Paint's China channel department, said that the place where the lacquer products are usually used is the construction site, not the consumer's existing address, so if the consumer buys and picks up the goods in advance, the address is moved from the arrival address to the construction site. It is very troublesome to go. "This personalized "slow delivery service" for online shopping consumers can help consumers keep their goods for free for two months, and then choose to ship them when they need to use them. Although in Tmall "1111 orgy" "After that, many of our products will be reinstated, but the benefits that consumers will enjoy on November 11th will not change at the time of delivery."
The launch of a similar service to Nippon Paint also includes the iconic floor. According to the relevant person in charge of the official flagship store of the iconic Tmall, the consumers who purchased the iconic floor during the “Double Eleven†period this year can have a installation period of 1-4 months. Later merchants will stock up according to the installation time of the consumer. And shipped one month before installation, "This will ensure that the goods are delivered to the door when the consumer most needs." It is understood that St. Elephant has also achieved the simultaneous linkage of online brand stores and offline stores. Orders during the “Double Eleven†period will be directly distributed to three or four thousand dealers under the line, directly sent by dealers. Goods on the door and installation.
The reporter learned in the interview that more and more young people are beginning to accept and choose to buy furniture and building materials online. “A large part of the main people in the renovation is the newly married young people. The consumption concept of this group of people It is very different from the parents. Furniture, building materials, etc. can be purchased online, because the price is more advantageous than the physical store, and it also saves the hard work of running around." Industry insiders said.
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