Market downturn Cabinet hardware industry focus shift

It is reported that there are hundreds of thousands of companies engaged in the cabinet industry in the country, forming a huge industrial system covering all provincial capital cities, secondary cities, and more than 90% of county-level markets.

However, in such a prosperous and competitive market environment, there are few strong aircraft carrier type cabinet companies. Many domestic consumers are more inclined to European brands of cabinet products, but from a practical point of view, domestic cabinets are to a large extent more in line with the people's habits, and the quality may not be worse than foreign brands.

In the environment where many cabinet companies have similar strengths and serious homogeneity competition, a considerable number of companies lack long-term analysis of the overall brand and the operation of marketing. The quality of cabinets is uneven, and the overall image of the industry is damaged. The market competition becomes more intense. The smaller the profit space is.

Insiders pointed out that China's cabinet industry is currently in the midst of the development period. In recent years, with the tightening of real estate consumption in the upper reaches of the market, the demand for cabinets has dropped drastically. In the fierce competition among crowds, many cabinet companies have opened up. Strategic thinking, from the initial development of the sales focus on the gradual transition to focus on quality, design, brand operation, focusing on product positioning, build a unique product with its own brand of cultural characteristics, and seek more development of marketing methods.

In recent years, the mid-to-high end market has become the focus of battle for many cabinet brands. On the one hand, mid-to-high end products have a great role in promoting profits and improving brand value. On the other hand, current consumption levels of Chinese cabinet consumers are also Mainly in the high-end.

Targeting high-end target customers, the corresponding cabinets produced by the company must also have corresponding quality, including cabinet design, overall materials, hardware accessories, installation, follow-up services, etc. must be upgraded to the appropriate level.

At the same time, taking the differentiated competition route has also become an important way for some companies to find new ways and win the market. With the increasingly diversified market demands, consumers are increasingly pursuing quality and individuality. Cupboard products with various functions and stylistic shapes have also been widely welcomed by many specific customer groups.

After all, cabinet products must reflect their real value in use. The same product is good or bad and varies from person to person. Therefore, it is the focus of many cabinet companies to fit the actual needs of consumers, enhance the use of cabinets, and enhance the use of human functions.