Layer analysis of composite flooring, why there is a large price difference
The industry has always had a question: Why is the price of solid wood flooring so different? The main reason is that there are too many logs of solid wood flooring, and the prices of various types of wood are different, from more than 100 to 2000; Made from fast-growing materials, the cost of raw materials should be similar, but we see that the price of laminate flooring exists from 40 to 140. What is the reason?
There are more than 2,000 composite flooring manufacturers in China, and there are nearly 300 brands in the Wuhan market. In every building materials market and supermarket, the figure of the floor is everywhere. Consumers look at flowers, see their eyes, and choose their own. Satisfied products are indeed a very difficult thing.
Why is there a large price difference in composite flooring? Here is a brief introduction to the components of the composite floor. The laminate floor is made up of four parts:
First, the top layer is wear-resistant paper, which determines the wear resistance of the composite floor; the wear layer used by the general strong floor brand is the imported wear-resistant layer (USA, Germany, etc.). The wear resistance index of the imported wear layer is very uniform. The wear resistance of the imported 46g wear-resistant paper is above 6000, while the domestic wear-resistant paper is generally calculated by the average value, the wear resistance coefficient is unstable, and the domestic 46g wear-resistant paper At around 5000 rpm; the price difference between the imported wear-resistant paper and the domestic wear-resistant paper is not large, and the total cost is 2 to 3 yuan per square; since the price is not much different, why use the domestic wear-resistant layer? There are two reasons: First, the brand that fights the price war hopes to reduce the cost as much as possible, save one piece and one piece; second, it cannot get imported wear-resistant paper.
There are 38g/33g/28g in domestic wear-resistant paper. For example, the floor processed in Wuhan is basically used. The price can be reduced to 3 to 6 yuan per square meter, and the corresponding wear resistance coefficient is 4000 rev / 2000 rpm and 1000. Within the turn, of course, there is also an engineering board, which is no wear layer.
Second, the next layer is color paper, which has little effect on the price of the floor. This is proof of the speed of the replacement of the color of the floor production enterprises. The development and replacement of new colors will bring more choices to consumers, or more. More to bring sales.
Third, the substrate, which is the main component of the cost difference of the composite floor, is also determined whether the composite floor is environmentally friendly and environmentally friendly. The price difference between a high-quality substrate and a qualified substrate is about 20 yuan, and a qualified substrate and a poor-quality substrate are different by more than 10 yuan; you can calculate that a substrate can make 2.67 square meters of floor, that is to say, High-quality flooring and qualified flooring cost 7.5 yuan per square meter on the cost of the substrate, and about 12 yuan more than the inferior floor.
Fourth, the bottom layer of the balance layer, also known as the moisture barrier layer. It is matched with the wear layer, for example, the imported 46g of wear-resistant paper must be equipped with 120g of balance paper, reasonable decomposition of the floor internal stress, if it does not match Deformation, so the low wear layer is equipped with a low balance layer. The price here also has a difference of 2-5 yuan.
Another point is that a good substrate brand will not use a low wear layer and a balance layer, and a poor substrate can not use a good wear layer and balance layer, so if you want to lower the price of the floor, just Just change the substrate.
In the end, it is still the same sentence: even if it is the same substrate / the same other configuration, the quality of the equipment produced, the quality of the produced floor will be different.
The difference in cost is followed by the difference in brand. Brands are based on quality, using propaganda as a means to increase the value of the brand with service. The results of the promotion are directly proportional to the cost.
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