`11 China International Hardware Show lights up a new journey

11 China International Hardware Exhibition Press Conference

If the decade is a summary, then this year's China International Hardware Show has embarked on a new starting point and entered the eleventh year. At that time, the best brands, the latest products and the most outstanding innovations in the industry will be displayed in front of the global hardware industry.

After more than ten years of hard work and more than ten years of cultivation, China International Hardware Exhibition is currently ranked second in the world. It has become one of the important hardware exhibitions with rich connotation, meticulous service, great influence and high degree of specialization. This year, the exhibition continued the positioning of “providing a market-oriented and technology-oriented service platform for the healthy development of the industry”, emphasizing the balanced development of the two markets of domestic trade and foreign trade, guiding enterprises to “walk on two legs” and realize “ Trading, communication, making friends."

China International Hardware Exhibition is supported by the International Federation of Hardware and Household Products Associations, China Hardware Products Association, Cologne International Exhibition Co., Ltd., National Federation of Industry and Commerce Hardware and Electrical Chamber of Commerce, China Council for the Promotion of International Trade Light Industry Branch, Beijing Shirui Exhibition Co., Ltd. Shanghai Continental Tools Development Co., Ltd. is hosting, and Weiwan.com () is an e-commerce partner.

'11 China International Hardware Exhibition, exhibition area of 115,000 square meters, 5,500 booths, more than 2,400 exhibitors. Among them, overseas exhibitors will account for about 9%; professional visitors are expected to reach 45,000, of which overseas audience will exceed 3,000. As the important business card of China's hardware manufacturing industry, China International Hardware Exhibition has continued to deepen in terms of connotation increase, service refinement and industry guidance, showing multiple highlights:

First, grasp the pulse of the industry and promote the development of time

Low carbon, environmental protection and health will be the focus of national industrial policy support and development in the next five years. One of the highlights of this year's exhibition is to combine the industry development strategy, grasp the pulse of the industry, and promote the development of the industry in a timely manner, reflecting the trend and direction of the industry's transformation and upgrading in a timely manner. The connotation of the entire exhibition will fully penetrate the development goals of the industry's “Twelfth Five-Year Plan”, namely: “the transformation from extensive to intensive, labor-intensive to technology-intensive, quantitative expansion to qualitative improvement, low cost. The five major changes from low price to high value-added and high profit rate, and export OEM-oriented to independent brand-based transformation fully demonstrate that China International Hardware Exhibition is the “wind direction” and “barometer” of the hardware industry. Committed to promoting the transformation and upgrading of the industry, it is particularly concerned about exhibits and brands with independent innovation, independent brands, high technology content and high added value.

Second, improve the service display boutique accurate positioning

China International Hardware Show shoulders the responsibility of demonstrating the latest achievements of the industry and guiding the development of the industry. This year's show revolves around the theme and examines key issues for exhibitors. In order to attract more exhibitors and visitors, the exhibition opened a “fine area” of about 300m2 for the first time, and invited authoritative experts in the industry to evaluate and judge according to the standard, and to evaluate the influence on technical characteristics, functions and innovation. Featured exhibits enter the area and are presented in a concentrated manner. The purpose of setting up a boutique area is not only to showcase the results, but also to reflect the trend and direction of the future. It is also a new attempt to guide the development of the industry and prevent the appearance of even the same face and even imitate each other. Uniquely, the service is not limited to the exhibition period. The organizer will also record the information of customers who are interested in the boutique. After the meeting, it will continue to track and use e-commerce to spread out at different speeds through various channels. Extend the service chain to establish a continuous Internet information dissemination platform for both parties to provide the latest and most effective services.

In addition, the '11 China International Hardware Show's successful experience and foundation on the basis of last year, continued the characteristics of the "specialty area", once again the construction hardware and locks, security products in a special way. The independent special hall is a symbol of the professional promotion of the exhibition, and it is also the common practice of international high-standard exhibitions. Construction hardware and locks are both traditional and emerging products in the hardware industry. In recent years, in recent years, the use of high-tech equipment, intelligent technology and information technology has been advancing rapidly, and the degree of modernization is changing with each passing day. The establishment of a special pavilion is also a demand for rapid development of the industry.