The first day of Suzhou Furniture Fair is full of confidence
Confidence builds up on the first day of the first crowd of Suzhou furniture exhibition
On June 5, 2009, the first Suzhou Furniture Exhibition was grandly unveiled at the Suzhou Expo Center. As the leading large-scale furniture exhibition in East China, this exhibition attracted more than 300 domestic furniture companies to participate in the exhibition. Earlier, the organizer had stated that it would make the Suzhou Furniture Exhibition an iconic exhibition in the furniture industry, and formed a scale and convention to promote the development of Jiangsu and the entire Chinese furniture industry. From the experience of the reporter on the first day of the exhibition, it seems that the first professional Suzhou Furniture Fair did this successfully.
50,000 visitors on the first day of exhibition
Although the current Suzhou Furniture Fair took place against the backdrop of the global financial crisis and was the first professional furniture exhibition held by the organizer in Suzhou, the lively scenes from the entire exhibition site made us feel this 1. The exhibition may have a huge influence on the furniture industry in the entire East China region and even the whole country in the future.
On the first day of the exhibition, about half an hour before the start of the exhibition, two long dragons were neatly arranged at the entrance of the Expo Center. The staff of each exhibitor was distributing the product list and environmental protection bags with brand information to the audience. The parking lot in front of the exhibition hall was filled up early, and it is very likely that no parking space will be found if you arrive later. The exhibition hall was crowded with people. Visitors who came to the booth to replace their business cards swarmed in. The gongs and drums team at the door was already ready to go. According to the data obtained from the organizer after the first day of closure, this furniture exhibition, on the first day of the exhibition alone, the number of exhibitors reached as many as 50,000.
All of these made the exhibitors very happy and greatly enhanced the confidence of the exhibiting companies. Some companies that were originally quite anxious about this exhibition and took a try attitude expressed their surprise and satisfaction. Other companies that have only participated in Shenzhen, Guangdong and other furniture exhibitions said that after this exhibition, they have clearly signed a 10-year exhibition contract with the organizer. General Manager Ruan Rongzeng of Xinhongji mentioned in his conversation with a reporter from Furniture Shopping Net: he feels very good about this exhibition. Although this year is the first Suzhou Furniture Fair, he feels very happy to have such achievements. And he has been busy in the morning until he has not stopped now, which also shows the success of the exhibition, indicating that Suzhou has the ability and strength to hold such exhibitions. Jianhui ’s General Manager Lu Cailu said that although he was in a hurry to prepare for the exhibition, he was very confident. While launching the new model, he also felt the tremendous energy of the exhibition organizing committee and could bring together the East China furniture enterprises As an exhibitor, I feel very good.
Jewelry's clever match, sturdy positioning, clear product style, no difference
Since home culture and furniture experience halls have increasingly penetrated into furniture manufacturing enterprises, the emphasis on ornaments has become an integral part of the furniture enterprise's overall support, and the living room culture, bedroom culture and other decoration and construction efforts have been created. At the first Suzhou Furniture Fair, we also saw such an exquisite exhibition. Whether it is Chinese retro, Western aristocracy, Southeast Asian freshness, or American pastoral, exhibitors have carefully selected matching accessories to embellish the entire exhibition design while trying to promote their own brand products. Obviously, from the frequent stoppage of exhibitors, it can be seen that the exhibitors' design has indeed achieved the original effect, and it also reflects on the other hand that home culture and home experience marketing are in the entire furniture Popular in the marketing concept.
In addition, the display of study culture has become a highlight of this furniture exhibition. Many companies have launched large bookcases and supporting study desk series products, in order to highlight the cultural heritage of their own brands. Rather than fighting a price war, it is better to fight a brand culture war, which has become a well-known saying for many exhibitors when answering questions from reporters on the furniture shopping guide. Therefore, from the exhibition, the exhibitors exhibited their own brand cultural characteristics through display furnishings, we can also glimpse, in finding their own brand foothold to break the homogenization crisis, domestic furniture companies are ready. Whether it is solid wood furniture, sheet furniture, or even bamboo furniture, the huge exhibition site, it is even difficult for us to find two companies with similar styles.
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