Cabinet hardware market needs to pay attention to brand development

The rapid development of the cabinet industry has led to the development of cabinet hardware together, but cabinet hardware has not yet had a real leading brand.

Open the cabinet market cabinet hardware brands to develop but from the comprehensive evaluation of design, service and visibility, there is still a group of brands walking in China's cabinet hardware industry the forefront. Although the longest operating history of these brands is only a dozen years, their development in China's cabinet hardware market is still rapid. After the product's transformation into brand power, they have laid a certain foundation in the cabinet industry.

Domestic brands want to imagine the same as the domestic home appliance industry, occupy a dominant position, and even hegemonic status, brand power is the key, brand operation is the only way. In recent years, especially from 2007 to 2009, the cabinet hardware industry has seen many twists and turns, and many companies have begun to focus on brand promotion. "Brand power is the sales force" point of view, cabinet hardware companies are slowly accepting. At present, some of the most representative brands in China have already taken the road of brand operation. The market influence and sales volume have increased rapidly, with remarkable results.

The brand can deal with the first layer of the brand: the identification layer; the second layer of the brand: the information layer; the third layer of the brand: the concept layer; the fourth layer of the brand: the cultural layer.

How the hardware brand builds the brand's layered treatment We can see that the brand is not a patent of a large, medium, or small hardware company. The small and medium-sized small and medium-sized hardware companies can determine their own brand level and conduct brand building based on their actual situation.

The main attack identification layer: The logo is the basis of the brand. The launch of any brand activity is only for consumers to purchase this brand of products to provide convenience. At the same time, the implementation of the identification layer is relatively simple and does not require excessive capital and personnel input. Small and medium-sized small and medium-sized hardware companies in the brand building, can focus on the design of the logo, and strive to identify novel, unique and attractive. Improve the efficiency of brand communication and enhance consumers' memory of the brand.

Pay attention to the application of the information layer: For medium and small-sized small and medium-sized hardware enterprises that are unable to carry out a large amount of advertising investment and carry out a large number of public relations activities, the channels for disseminating information are extremely limited. Therefore, the brand information layer bears the heavy responsibility of the information dissemination of small and medium-sized hardware companies. Therefore, giving the product a brand name that can convey product information, designing a product package that can carry small and medium-sized hardware companies and product information, and paying attention to news effects of small and medium-sized hardware company information are very important to the brand's construction.