What are the smart lock channels?
With the improvement of people's living standards, the requirements for home life are getting higher and higher, and smart locks are no longer just standard for luxury homes. More and more consumers are starting to use smart locks. There are many brands of smart locks, and many entrepreneurs also want to join and understand the smart lock industry. What are the sales channels for smart locks? Let's introduce them.
Smart lock sales channels
1, online drainage line purchase
At present, e-commerce has become the mainstream channel for consumption. In the process of selling smart locks, e-commerce has become the mainstream. Consumers browse the smart lock's features and prices online, then go to a physical store for trials and purchases.
2, smart lock store
Opening a smart lock store is the most traditional purchase channel. Stores can be opened in pedestrian streets with high traffic, home shopping malls, building materials markets, consumers through the trial in the store, and understanding of the product, and ultimately purchase.
3, home appliance stores
At present, offline stores represented by Suning and Gome have been hit by the e-commerce market. They are also seeking a transformation. Besides selling traditional home appliances, they will also test new home appliances and new hardware products. Although the initial conversion rate of such products is low, consumption The cost of education is high, but this represents the future. Manufacturers who can enter such channels are highly characteristic in at least one aspect, such as brand and function. In such places to buy, whether it is pre-sale professional introduction, installation and after-sales service can be guaranteed, after all, there are large stores to do endorsement and pressure, manufacturers will pay special attention to this channel out of the goods.
4, agents operating outlets
Such channels are relatively professional and have a strong sense of service. Agents generally take goods directly from the manufacturers and assume the channel sales or direct sales in a certain area. When agents obtain agent qualifications, they must pay a certain amount of cost. They are willing to be agents. They are generally optimistic about the market or products, plus the cost, and they are sure. There is motivation to serve customers well and they are also very familiar with product features and quality. The self-operated stores they open are generally selling smart locks for their agency brands. The purpose is to display products, understand markets and customers, and promote sales. In this type of store, it is an ideal place to purchase detailed explanations for product purchases and timely installation and after-sales service. As the leader of the smart fingerprint lock industry, Keyu’s “Super Smart Fingerprint Lock Experience Store†accelerates the layout of cities across the country and has made new changes. , provide technical support for the experience shop.
5, community direct sales
Many of these sales models are in cooperation with the property. The use of property rakes or leases of property sites are promoted in the community, commonly known as ground push. There are manufacturers, agents and sometimes distributors (retail stores) for such promotions. However, they will all say that they are manufacturers, so as to gain consumer trust.
6, decoration company
The decoration company is also an important sales channel for smart locks. It is not a good opportunity to sell thousands of smart locks for households that spend hundreds of thousands or even hundreds of thousands of new homes. Smart lock companies and agents will spare no effort to cooperate with the decoration company, put the smart lock into the home package, or as a gift to sign a gift. After a good cooperation model with the decoration company, the decoration company can recommend smart locks to their customers, so that the sales success rate is also high.
7, locksmith recommended
Some locksmiths also recommend smart locks to users when they repair or replace mechanical locks. Many locksmiths have multiple brands of smart locks. If they are long-term service locksmiths in the local community, they have The smart lock brand or function you want, if you bargain, can often buy cheaper prices than the market or online. For locksmiths, selling locks is not the main source of income, but they are also happy to sell smart locks and sell them. Smart locks bought on the locksmith's hand, they generally promised to sell, there are problems can be directly linked, that is convenient and timely.
There are many sales channels for smart locks. At present, public acceptance of smart locks is also very high and sales are not difficult. Joining smart locks is a good industry. We hope you will join! If you want to know more about smart locks For related information, leave a comment below the article!
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