The police accept Da Vinci's criminal report
Da Vinci failed to publicize illegal furniture in Beijing
Editor's note: Yesterday, the Shanghai Administration for Industry and Commerce announced the preliminary findings of the Da Vinci Furniture Company. The quality of some Da Vinci furniture products is unqualified, and there are irregularities in product labeling and advertising. After further investigation and evidence collection, the Shanghai Industrial and Commercial Department will impose administrative penalties on Da Vinci in accordance with the law. The reporter discovered in the morning at the Da Vinci Home Furnishing Beijing store that all the furniture of the Caprietti and Hollywood brands that had been ordered by the industry and commerce department to "suspend sales" disappeared.
In the case of Da Vinci, some people likened this farce to be like "The Emperor's New Clothes". Da Vinci furniture is the tailor, CCTV is the child who told the secret, and the person who bought the Da Vinci furniture is wearing it. People in transparent clothes think that this dress will increase their worth, but they are fooled.
Shanghai industrial and commercial department found Da Vinci furniture company "three crimes"
The preliminary investigation results of Da Vinci Furniture Company released by Shanghai Industrial and Commercial Bureau on August 31 showed that the quality of some furniture products of Da Vinci was unqualified, and there were irregularities in product labeling and advertising. After further investigation and evidence collection, the Shanghai Industrial and Commercial Department will impose administrative penalties on Da Vinci in accordance with the law.
According to the relevant person in charge of the Shanghai industrial and commercial department, first, after the third-party authoritative inspection, some indicators of some products in the first two batches of "Cabritti" brand beds, bedside cabinets and other furniture failed, and the third batch was submitted for inspection All indexes of the sofa and dining chair products are qualified. At the same time, the series of products are not equipped with Chinese product manuals, which do not meet the national mandatory standards for furniture production and operation. The Shanghai Industrial and Commercial Department has ordered Da Vinci to stop selling some products of the "Cabriti" series that were detected as unqualified, and asked Da Vinci to distribute no matter what brand of furniture products the agent distributes, must comply with the relevant national furniture It can be sold only after the standard of production and operation.
Secondly, the Shanghai Industrial and Commercial Department also found in the investigation that DaVinci had irregularities in product labeling. For example, Da Vinci's product labels are generally labeled as "wood" and "skin" for furniture materials, and the origin of American brand furniture products is "American brand, global procurement". The label is not standardized and opaque.
Third, the investigation found that Da Vinci also had irregular behavior in advertising. Da Vinci has used advertising terms such as "international top brand" and "highest-grade furniture" on its website, which does not comply with the relevant national laws.
Some product quality defects are not verified
For the issue of whether the origin of the consumer is most concerned about, the industry and commerce department said that the origin of all Italian brand furniture represented by Da Vinci is marked as "Italy", and the customs declaration materials also meet the requirements. They also went to Guangdong and other places to investigate, but did not find Da Vinci to commit fraud on the issue of origin. The origins of the American brand furniture that it represents are marked as "American brand, global procurement", which has irregularities and opacity. The previously exposed "domestic production, one-day free zone" furniture are also these American brands.
Will face administrative penalties and have received more than 150 complaints
At present, the Shanghai Industrial and Commercial Department has ordered Da Vinci to complete rectification within a time limit. After further completion of the investigation and evidence collection, it will impose administrative penalties on its violations in accordance with the laws of product quality, advertising, and anti-unfair competition. As of press time, the 12315 Consumer Complaint Hotline of Shanghai Administration for Industry and Commerce has received 151 complaints about Da Vinci, and referred them to Da Vinci for coordination and handling. The industry and commerce department is conducting specific treatment methods and results of Da Vinci. Verify.
Da Vinci Beijing store problem furniture emptied
The reporter discovered in the morning at the Da Vinci Home Furnishing Beijing store that all the furniture of the Caprietti and Hollywood brands that had been ordered by the industry and commerce department to "suspend sales" disappeared.
In the Cabretti Pavilion, which was originally located in the European classic monopoly area on the third floor of Da Vinci, although another brand has been replaced on the wall glass, the English word Cabretti on the top of the door has to be revised in the future. In addition, in the American furniture monopoly area, the Hollywood brand has also disappeared.
The relevant person in charge of Da Vinci said that because of some problems with some of the indicators of some products of these brands, according to the requirements of the industry and commerce department, they have withdrawn relevant furniture.
Why are foreign brands so "bull"?
In the summer of this year, with the oil spill in the Bohai Sea, problems such as elevators, furniture, soy milk, oil, bone soup, and "hamburger exposure" and "maggot chicken wings" broke out one after another. ConocoPhillips, Otis, KFC, Multinational companies and foreign brands represented by McDonald's and Ajisen Ramen have encountered an unprecedented public relations crisis in the Chinese market.
The reactions of these foreign brands are interesting: procrastination, indifference, evasion of responsibility, and arguing with others, etc., which hardly satisfy domestic consumers. People can't help but ask: Why can foreign brands in the Chinese market be so "bull"?
Liu Junhai, vice chairman of the China Consumer Association and professor of Renmin University of China, said that many foreign brands of multinational companies have been high-end products with high expectations, high trust, and high subjective acceptance among many consumers. For these products, consumers are objectively willing to accept a higher premium than domestic products of the same type. The reason for this is because consumers believe that foreign brands have a higher sense of social responsibility, better product quality, and more than domestic brands. Strict standards. The successive problems with a batch of foreign-brand products indicate that consumers are not getting high-quality products and services commensurate with them while paying higher premiums for foreign-brand products or services. It is worth alerting.
Bring those who confuse the foreigners to rest!
Many consumers prefer foreign brands, hoping to use luxury goods to differentiate themselves from others. Blindly pursuing luxury tastes has not only achieved the high price of "foreign brand", but also aroused the greed of some "fake foreign brand" to take a risky gamble.
In the case of Da Vinci, some people likened this farce to be like "The Emperor's New Clothes". Da Vinci furniture is the tailor, CCTV is the child who told the secret, and the person who bought Da Vinci furniture is wearing People in transparent clothes think that this dress will increase their worth, but they are fooled.
The home furnishing industry is probably one of the most prevalent domestic famous industries. In fact, among these scary home furnishing brands, there are only a handful of foreign brands, and most of them are homegrown domestic brands. According to a survey by the China Business Daily, 80% of the so-called imported furniture on the domestic market is dressed in "fake foreign brand" coats. Some manufacturers blatantly declare themselves to be foreign brands and also fabricate various "100-year brand stories" to deceive consumers. This is suspected of fraud.
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