The cabinet industry unspoken rules cheap packages be careful "short of two pounds"
Owner Mr. Wang set a whole set of cabinets with a special price of 5980 yuan at a furniture group buying meeting. When Mr. Wang paid the deposit and started the construction, various charging items followed. Glass doors, slide rails, steam braces, upper sealing plates, side sealing plates, pull baskets, etc. all require additional money. After installation, it will cost more than 3,000 yuan.
This kind of marketing method of winning customers with low quotations, intentionally leaving a lot of invisible additions, and then asking for prices during actual installation is common in cabinet dealers.
Consumers are often pitted because they do not know how to price cabinets . "One countertop and one door close, you can't see anything, in fact, there are mysteries everywhere." A dealer who has been operating cabinets for more than a decade revealed to reporters that these kinds of cats are greasy.
Yanmi calculates that he has to add money if he wants to change
"How much is one meter?", Most people who go to the home market to buy cabinets will throw such questions. However, if you think about it carefully, there are many components needed for a complete set of cabinets. The price is mainly determined by the five parts of the floor cabinet, countertop, hanging cabinet, hardware, and additional decorative parts. How can it be simply calculated in meters? .
During the interview, the reporter inquired about a number of cabinet brands and found that most salespersons offer the same price, that is, they tell consumers the price per metre, but each merchant's custom cabinets charge different standards.
Some merchants in the quotation, in addition to the equipment such as basins, stoves, etc., must be equipped by consumers, they also include 1-3 drawers, slides, steam braces, etc .; while some merchants only report the basic price of the cabinet If you want to make a drawer, you will be charged separately.
Industry insiders told reporters that in the overall cabinet market, there are two ways of quotation: one is by unit cabinet, and the other is by Yanmi. Yanmi's quotation is the most popular at present. It is a transition form formed when the Chinese cabinet market is extremely immature.
According to industry insiders, a long meter usually includes a wall cabinet and a floor cabinet, and the problem is here. A long meter cabinet is not static, but there are many changes, such as a drawer or no door Used for cabinets with built-in microwave ovens, etc., or no need for hanging cabinets at all, but replaced by cooker hoods.
If there is no agreement in advance, consumers want to change to three drawers in the place where the cabinet was originally, they will need to add a lot of extra money, because the drawer cost is much higher than the cabinet with only the door. At this time, all the costs incurred after the design are added on the basis of the original price, and the lack of corresponding charging standards, all rely on the merchant to ask for the price. Therefore, the price according to Yanmi newspaper is too general and unreasonable.
In contrast, pricing by cabinet is clear and clear. Consumers know how much each cabinet costs, or even each drawer. Industry insiders said that with the continuous and sound development of China's cabinet market, many distributors have adopted the unit cabinet pricing method, and in the future, it will be a trend to price based on the area of ​​the cabinet. But for now, consumers must have a question mark in their hearts, "What does this meter contain?"
The package is much cheaper, be careful "short of two pounds"
In addition to the ambiguous Yanmi quotation, the cabinet market is also blowing up the "package style". A set of cabinets with an original price of nearly 9,000 yuan is now set at more than 5,000 yuan, which feels a lot of savings. Merchants usually use discount as a "killer" to attract consumers to buy, and this trick is often very effective, just taking advantage of consumers' psychology of picking up cheap.
The reporter saw in several home markets that the cabinet packages launched by merchants did save money, but most of them were of fixed specifications. For example, the standard cabinets and countertops in the packages are 2 meters and 3 meters, and most consumers are in After the actual measurement, such a package is not applicable, exceeding the size. The merchant's answer is that if it meets the excess, it will be calculated in meters. Industry insiders say that many people lose money when choosing packages because they have signed a contract that is not detailed and comprehensive. The package is the same as Yanmi's quotation, which has many restrictions, and it will cost more to increase the project.
Industry insiders also said that many consumers are now willing to participate in the home improvement group purchase meeting, thinking that the price is much cheaper than the market, but many businesses will only agree on the price when signing a contract with the consumer at the group purchase meeting, but not on the quality, brand, etc Make an appointment. "Anyway, I haven't done anything yet. In order to attract consumers, I dare to give you the price.
Don't patronize the bargain, the merchant will find it back from things. "Industry sources revealed that most consumers only see the bright cabinet samples, and seldom pay attention to its materials and sizes, and businesses often start in these two aspects. For example, it should be a 5 mm thick back The board is only 3 mm thick, and the cabinet, which should be 670 cm high and 550 cm deep, is "short for two pounds", while the same hardware, the quality and price are several times different.
There is no pure solid wood cabinets to beware of dealers "running orders"
Like buying other furniture, consumers are very fond of solid wood cabinets , but industry insiders warn consumers that in the current market, it can be said that there are almost no pure solid wood cabinets, not only because of the high cost, but also difficult from technical means Avoid some of the disadvantages of solid wood itself, such as deformation.
"Right-handed businesses now add the word compound to the back of solid wood. The so-called solid wood compound means that the core board is MDF, the veneer attached to the outside, and the frame is solid wood." Industry insiders said that the There are many kinds of cabinet doors, such as solid wood composite, paint, plastic, and the latest coating, etc., but no matter what kind, the core board is mostly density board.
The higher the density, the better the material. The low density board can even drop slag. Many manufacturers scrape a layer of putty on the low-density board and then apply a layer of paint. Although it is not visible on the surface, once it hits, it will fall off, and the higher density board will hit the top. It's a paint drop.
Industry insiders also remind consumers to determine the quality of the cabinets, in addition to looking at its plates, as well as its details such as edge banding and hardware accessories. The cabinet veneer and edge banding made by regular manufacturers are completed by high-temperature and high-pressure professional machines, so that the veneer, edge banding and plate can be tightly combined, and will not crack after long-term use. Some small workshops and irregular manufacturers will not spend a lot of money to buy the edge banding machine, only use some ordinary glue, and then iron it with an electric iron. The edge banding of the cabinet will automatically fall off after a long time. Therefore, consumers should choose products of reliable quality when purchasing whole cabinets, and should not be fooled by products with low prices and unqualified quality.
When visiting the home furnishing market, some consumers will find that the prices of cabinets of certain brands suddenly drop a lot, and they are very happy and eager to sign orders. However, insiders have revealed an unknown secret: there are many dealers who "hang sheep's heads and sell dog meat", under the banner of some brands, but privately contracted to some small factories for manufacturing. Industry insiders say that such behavior is called "running orders" in the circle. The profit margins of quality cabinets are not as much as consumers think. If you encounter a sudden price drop, you must be careful not to buy OEM products home.
Environmental indicators have no justification
In addition to all of the above, the industry insiders finally remind consumers that they should pay attention to the environmental indicators of the product. Many cabinet merchants will affix "E0", "E1" and other logos to the shops and products in conspicuous locations. This is a logo that shows which level of national standards the product's formaldehyde emission reaches. China's current maximum limit for formaldehyde in furniture, flooring and other wood products is "E1".
Industry insiders say that some merchants irritate consumers by marking them regardless of whether their products are not up to standard. Consumers should ask the other party to issue a test report, or clearly write out environmental indicators on the order, and mark "fake one, pay ten" to To prevent the other party from airless.
Cabinet experts suggest that consumers should proceed from several aspects when choosing cabinets:
1. To choose enterprise products with reputation and brand awareness, it is best to buy them in the large-scale decoration market.
2. The cabinet body uses environmental protection E1 grade sheet.
3. Determine the quality of the cabinet, in addition to looking at the plate, there are details such as its edge banding, hardware accessories and so on.
4. Be sure to ask the merchant what items are included in the quotation, and write it in the contract, then strictly follow the contract.
5. After installing the whole cabinet, it is necessary to remeasure the rule in time.
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