Stainless steel bathroom cabinet brings new business opportunities to the sanitary ware market

The bathroom environment in the past two years and the sanitary market situation this year are explained by the herding effect and the Matthew effect. Stainless steel bathroom cabinets, which are completely different from traditional solid wood bathroom cabinets, pvc, etc., are still stable this year.

Against the current unpredictable environment of the current building materials market, many manufacturers have shrunk dramatically this year, and many business owners have asked: “Who is moving my cheese?” Some people may say that it is the regulation of real estate policies, so that the entire As the volume of transactions decreased, the rigid market demand dropped sharply. Yes, the environment is not good and nobody can do it well. However, watching the model counterparts, there is still continuing to move forward, so stainless steel bathroom cabinet manufacturers should look for their own reasons, in the end is what causes the current situation? The level of sales of the manufacturers depends on the operation of the dealers. If the dealers sell the goods, we should trace the sources and analyze the problems of the distributors.

Take the stainless steel bathroom cabinet as an example: First of all, it has led to the end-users' aesthetic fatigue such as stainless steel bathroom cabinets. Take stainless steel bathroom cabinets as an example. At present, at least 10 dealers are involved in the construction materials market of a prefecture-level city, and the product styles are similar. The quality is uneven, product prices are divided, and you dare to ask if you are a consumer. Therefore, the numbness of styles that lead consumers to look can not give people a fresh feeling, product prices fluctuate, so many consumers stop looking. Therefore, consumers will be excluded from the situation of stainless steel bathroom cabinets, and ultimately choose to buy solid wood or pvc, which is the so-called "stainless steel is on the decline."

The author visited a number of large and small city building materials stores found that many storefronts are surprisingly priced, although many products are discounted, and shopping guides are also confident that this is called induced marketing, the first standard high price and then discounted so that consumers have a kind of feeling of cheap. I think this is the lowest level of marketing. The current user experience on the Internet is the loudest word. How to improve the user experience, good products should be called out. Now in the face of fierce competition, the wine is also afraid of a deep alley. When I visited Huangshan, a customer saw a product introduction (including disinfection cabinet product introduction, function introduction, usage instructions, and maintenance instructions) on the top of a disinfecting bathroom cabinet. This would be very user-friendly and would allow consumption. At a glance, if in doubt, consult with the Purchasing Guide. This is much better than the introduction products that have been chattering for a long time. So good products must show.

Sales promotion is not dumping. Promotional short-term is to activate the market and induce consumption. It is a brand promotion in the long-term; sales promotion is too quick and immediate. Do not over-satisfy the immediate results, and avoid “impatiently eating hot tofu”. In order to activate the market, a dealer in Wuhu joined up with more than 10 local agents (manufacturers give personnel support and product discount support) to create a five-star bathroom feast, the specific activities: Buy a set of cabinets, you can go to five-star Grade hotel, enjoy five-star treatment, and have the opportunity to contact with the factory personnel, learn to maintain product knowledge. The pre-TV, newspapers, portals, promotional vehicles, and public welfare activities such as community sanitary knowledge. After a follow-up visit, we learned that the promotion had a significant effect. Personally think that the dealer's intelligence lies in --- leveraging. First of all, with the power of a five-star hotel, ancient Greece had a story in which a black pearl originally made in ancient Greece began to be worthless. Someone displayed a black pearl and a diamond at a dinner. Since then, the black pearl has become a priceless treasure. This promotion is to let customers know that my products are also five-star. Secondly, by leveraging each other, it is now the era of teamwork. The personal financial resources, material resources, and energy are limited. Therefore, only by integrating resources can we achieve a win-win situation. Then by the power of manufacturers, there are good promotional programs, manufacturers are also strongly supported, product discounts, human and material resources.

Compared with solid wood bathroom cabinets and pvc bathroom cabinets, stainless steel bathroom cabinets break the original ideological constraints, and compared with solid wood, the original steel is more flexible. I believe that in the future development, regardless of whether the market is cold winter or deep winter, the vitality of the enterprise will be as tough as steel.