Ma Huateng: I also pretended to be a girl when I started a business.
Yesterday, the University of Hong Kong hosted the "dream catchers" forum on the theme of innovation and entrepreneurship. Tencent founder and CEO Ma Huateng was the keynote speaker and talked with the famous media person Zhang Li in the thousand people's auditorium. In the speech, Ma Huateng shared his entrepreneurial experience and answered a series of sharp questions about Zhang Li's products and competitors. Here is the live report brought by Nandu:
Talking about entrepreneurship: having pretended to be a girl
"There is no way for a small company. My position is an engineer, and another founder is a general manager. (Laughter) Because my technology is strong, it is impossible for the boss to work out. I am an engineer."
"I came back to really develop the system and found the old owner, Ruixun, tom.com. At that time, I had to make 30,000 users, so I went to the school to pull the users one by one. After 30,000 people may take two years, the company will die. At that time, we thought about selling it, finishing it, selling it, and developing it in large quantities. We went online to promote it. Finally, the user came up. At first, no one chats, I have to talk with myself. (Laughter, applause) Sometimes I have to change my avatar, pretending to be a girl, it seems that the community is very lively."
Ma Huateng: I also pretended to be a girl when I started a business.
Why do WeChat? Talking about WeChat and operators: the relationship between fish and water
"Three years ago, the Internet was on the PC. These three years were completely reversed. The mobile Internet is the real Internet... There are also domestic companies that can't keep up with the mobile Internet conversion process, and are quickly falling behind. Even powerful like Facebook, stocks. Once fell to 70 billion, because everyone worried that it has a problem with the mobile side. Until two years, Facebook quickly attached importance to the mobile side, including the acquisition of the whats app's blood, not dare to neglect, not at all dare, otherwise it is the top disaster.
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"We are doing WeChat because we saw a little bit different. We were very nervous at the time. (Tencent) has three teams working at the same time. They are called WeChat, whoever wins. Finally, the team that made e-mail in Guangzhou won. The team in Chengdu is very disappointed, it is a month away."
"At the beginning of the launch of WeChat, the operators were very nervous, no one texted, and there were fewer calls. I want to limit you. There are many countries around the world who will take a lot of tricks to limit you. In fact, this is unstoppable, I have been following They said that you can rest assured that you will definitely benefit, your voice service has dropped, but your traffic has gone up, how can you suffer? Growth is hard to say, until last year, data growth is faster than voice, now rest assured, with me The relationship between fish and water."
Talking about the tricks of the drop, the fast: the loss of 40 million on the highest day
"We support Didi, Alibaba supports fast, we are like snoring, like martial arts masters (laughs), about 20 million yuan a day, and then 30 million, and I also, the highest loss of 40 million a day, no one Dare to close the hand, the first hand was abandoned, the internal injury died (Laughter). Later, I communicated with Ma Yun, and finally merged under the combination of many capitals (Laughter)."
"Now there is competition from Uber. China has always had outside Internet companies coming in. Who wins the strong dragons and the local snakes? At present, no exception is that the local snakes have won, and no one has ever beaten the local snakes. Local entrepreneurs have all their lives. Here, you can make decisions several times a day, multinational companies have to report to the boss, the boss still has time difference. There is money here, PE is very active, and there is still confidence in the Chinese entrepreneurs, very grounded, and active thinking There is a way to go through a few roads."
Zhang Lifen Dialogue Ma Huateng
Zhang: When the reporter interviewed you, I mentioned your favorite identity description, "Software Engineer". What do you think now?
Ma: I am a product manager in a software engineer. I want to decide the direction of the product and the user experience. So I will spend a lot of time using this product, especially the core WeChat, QQ, Email. A lot of bugs are found by me. My ability in this area is still very strong, including the latest 6.2. Many problems are still found in my instinct, so I can also see the driving force of the company.
Zhang: How do you use it as a user in life, is there any embarrassment?
Ma: No, use a lot, use it constantly, try to find a communication scene, and slowly find the feeling. The most important ability for product managers is to turn yourself into a fool, find problems, and then why? Then become a developer. A second fool, a second professional.
Zhang: Evaluation of American competitors: learning things quickly, copying quickly, very creative on copy, do you think China's Internet has passed this time period?
Ma: First of all, it should be said that the United States is indeed the hegemon. The top ten are almost all of the United States. They are global, database systems, router chips, and the core of the entire IT is the United States. Everyone is not at a starting point. For countries outside the United States. In fact, all are learning, copy, no doubt. However, at the application level, culture and user choices, China's Internet has created a lot. In fact, some countries in the United States have not yet gone fast. From the perspective of mobile Internet, China's 650 million Internet users, 560 million through mobile Internet access, penetration rate of 80%, The United States is only 280 million, with a penetration rate of 60-70%. In this respect, China is more than twice as large as the United States. New things are moving faster in Asian countries such as China. For example, WeChat's public account, we have seen Facebook doing these months, not for us, who is copying who to meet the needs.
Zhang: China has also copied the United States?
Ma: Yes, (applause) is starting to appear now.
Zhang: I have often mentioned pain points recently, what is the pain point.
Ma: For example, tax and invoice, this is the pain point, you have to live in the hotel, you need to open an invoice, proof, go back to reimbursement. Can you scan with WeChat, you don't have to print, the electronic invoice is in the cloud, the money is deducted from my card, and then the money is returned to my card two minutes later. I don't have to make any fake invoices. This is a case. They are very excited when they talk about it. Including you know the domestic, scraping the invoice winning, making the hand dirty, how to get a few dollars in the middle, trouble, this is the pain point, I said can you scan, immediately know, in the middle I can also give my colleagues a red envelope to grab You can also show off in the circle of friends.
Zhang: Right. (laughs) Let me think of the painful experience I had when I first returned home. Pony, you mentioned that you have to do the Internet, to do subtraction, and one more sentence. The journalism is commonly used: I will stay half a life and live with half a life. It will be a very difficult thing. What do you mean?
Ma: This is the summit in Shenzhen this year. The host said that Tencent is a half-life, because we have done a lot of subtraction. Many businesses are also partners. We must take care of many people and use this ratio. I think, half life is not bad, it may be better, the host said that the whole life of the other person is half a life with you, to protect you. Our strategy is right, it is really, the original platform, now do the ecology.
Now this thing, only we can do, other things, others can do as much as possible for others to do. The biggest problem, the entrepreneur, the founder mentality, a big business or a lack of entrepreneurs, a lot of business should be left to those who keep all their lives, instead of letting the following departments die with them, we used to I have failed in doing it, so some employees inside said that it is not an opportunity to deprive us of innovation. I said that there is no way, or you think clearly, you go out and do it. Either take a competitive approach, for example, the studio of game development, 20% of profits, calculate your cost, attract more people, cost more, how much stock you want to earn, and try to create an atmosphere of market competition.
Zhang: I remember a few years ago, I interviewed several of your peers and competitors. It is said that Tencent is very orderly, so that sometimes it is not like the Internet companies in Silicon Valley in the United States. Even Tencent’s strategy is not very encouraging. But I have noticed that in the past few years, the market seems to have changed this impression, both domestically and abroad. But objectively speaking, at least two of the top five international Internet companies can't enter the Chinese mainland market. Do you feel sympathy for their situation? (laugh)
Ma: I don't represent other peers. There is no precedent in our industry. But for example, everyone knows that MSN was the biggest opponent of QQ. He has no restrictions and is unimpeded, but in the end he also died.
First, he died not because we broke it, it did not catch up with socialization, it was destroyed for Facebook. Second, they did not do a good job in localization in China. They changed the version, the Chinese fonts were in a mess, and the local operations were not safe. Chat this piece of QQ now seems to be used in office, WeChat leisure, former MSN office use, QQ casual use. In fact, the supervision of WeChat is also smooth, and more restrictions are related to content and information security.
Zhang: Do you have any suggestions for Google, Facebook, Zuckerberg?
Ma: I think the world is big (laughter, applause). In fact, we have experience now, we are completely competing in the same field, and we are just as successful. We just came here. Local founders and multinational companies, as long as there is no financial disadvantage, this kind of competition is now a lot of money in China, and the probability is still big.
Zhang: What do you think of Ma Yun? (laugh)
Ma: I don't comment on my peers today. In fact, private relationships are very good. There are five or six companies that invest together, such as Huayi Brothers. Competition is also the norm, don't be too demonized, and crawling, everyone has been so many years, when Amazon, eBay rushed to China, Alibaba is still very strong, defeated them to win the market, no doubt, can not blame the government or something .
Zhang: There is a saying that the first generation of Internet leaders, who are no longer young, are not 28 years old. They are a bit strange to Internet aborigines, managing big companies, the needs of young people and the new generation.
Ma: Actually, you have done nothing wrong. The mistake is that you are too old. We first saw Snapchat, foreign 13-18 year old children are using, our executives used to feel so stupid and boring, can not see the value, only voted a little, and then rose very quickly. This company, our vice president, went to a glass house on the beach, a small company, and felt a stone to break them. At that time, there was only 20 million US dollars. We didn't go in. Now it is far more than we think, billions of dollars.
Many investors have estimated that they have to go home to ask their children. Now the children deliberately are different from adults. Many children in China still use QQ. This is not a technical issue, a human problem. They don't want to be in a circle with their parents. It’s a lot like it’s coming out, we can’t understand something new, but it’s justified and welcome.
Zhang: In four to five minutes, we have a very short answer. WeChat has changed people and even family life, but you see us eating, a table is playing mobile phones, and we have become slaves to social media.
Ma: Including the damage to the eyes, I have been changing glasses for the past two years, and the cervical spine is also uncomfortable. In the future, I am looking forward to receiving brainwaves and thinking about what will pass directly. In fact, we still have to look at it positively. If you want to be self-control, you have to control it instead of being controlled by it, including the circle of friends. We also want to help the user to remove the noise, which is also considered.
Zhang: The hero in your mind?
Ma: I used to think about the physicist of the day, Einstein or something, and later found no chance. There are also many heroes in this field, such as Jobs. He has a deep understanding of the product, many unreasonable masterpieces, and ios fluency is much better.
Zhang: What book to read?
Ma: Science fiction, three-body, Liu Cixin's recent short stories.
Zhang: What game do you play?
Ma: Mobile games, our own games.
Zhang: What do you want to do most?
Ma: Artificial intelligence ai this piece. In the future, I hope that electronic devices will be smarter. For example, I can fly back like a drone, help you see the road conditions, and be your bodyguard. This is a combination of knowledge.
Zhang: In 2015, 2020, five years later, where will Tencent and you be?
Ma: Many companies use our solutions, like water and electricity.
Zhang: Will it become the first?
Ma: Never look at this. Never look at changes in market value. The most important thing to do is whether it makes sense.
Zhang: I came to Hong Kong for the first time today and said a few words to my classmates?
Ma: I think that the students have a lot of innovations. I also hope that after the students leave the society, they must maintain an open, sunny attitude, learn the industry, social knowledge, and more ground-based knowledge in the society, and embrace this society. Don't be too tall and far away, you can't stand it anymore. The difficulty is certain. There will never be someone who is born to be good to you, and will not necessarily be forever lucky. You will always encounter problems. Finally, it is recommended to find more than a few partners, much better than single-handedly.
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