"Internet Plus" Brings Deep Effects to Flooring Industry

In the “Internet+” era, if there are few Internet-related marketing tools for the flooring companies, it seems that they have fallen far behind the historical flood, and it is difficult to join hands with the times. However, for different companies, there are different versions of "Internet +", which requires companies to formulate corresponding production and marketing plans according to their actual conditions.

"Internet Plus" Brings Deep Effects to Flooring Industry

According to industry insiders, “We talked about the Internet+ and cannot think in terms of a single concept. We need to learn how to use it. For example, what changes have happened to our buying community now? How about our purchasing power? We can use the Internet. The data continuously adjusts our own strategy and makes corresponding adjustments in product R&D, sales, and promotion.”

Combining the Internet technology with traditional products will first of all bring a change to the marketing mode of the flooring companies, from the previous physical store to the online store. In addition, under the Internet, the analysis and collection of end-consumer big data will be conducted. More and more sophisticated. Various Internet-related changes are changing the flooring and home industries. Now consumers want to experience the product to go to the terminal physical store, in the future may be on the Internet can directly design their own home space, experience the effect of flooring products pavement. The Internet has had a profound impact on the entire industry, from R&D, production to sales.

"Internet +" requires a complete operating system for support

However, it is precisely because of the rapid development of China's e-commerce market. If there is no complete operating system, the bubble will soon be broken. As a flooring company, there must be a strong backing to support the electricity supplier. In other words, the company's after-sales service, logistics, terminal physical stores, experience shops, etc. must all keep up. Behind the "Internet +" is a comprehensive model, not a simple e-commerce model. The Internet is not a separate channel, but it is to systematically connect online and offline.

With the rapid development of the Internet and the promotion of mobile internet lifestyle, the current consumer groups are acquiring information very quickly. The product development cycle is far from meeting the needs of modern consumers as it used to be. The current product development cycle is zero, and replacement is very fast. Therefore, it is the purpose of flooring companies to continuously develop and update products and create trends. The product itself is talking, with good products, good distributors, good stores, good channels, all of which will be a matter of course.