Hardware Development 30 years China into a major tool manufacturing center
Recently, the domestic authoritative hardware organization said that after 30 years of development, China has become the world's most important tool manufacturing center and consumer market. In addition to fully satisfying the domestic market demand, hand tools and power tools produced in China have also been exported to the world. All over the place. At present, China's tool hardware industry is in a critical period to enhance its core competitiveness. The mainstream enterprises in the industry are increasing investment and transformation of technology equipment to take a healthy development path of low carbon, environmental protection and energy conservation. Domestically-made tools have determined the development goals for the next five years, and strive to achieve transformation and transformation from quantitative change to qualitative change through joint efforts of the whole industry. At present, 70% of the total global tools are produced by enterprises in China, the United States, and Germany. Among them, Chinese tool manufacturing plays an important role in the global industrial chain. Statistics from the customs show that during the “Eleventh Five-Year Plan†period, the annual growth rate of China's tool exports exceeded 20%. In 2010, the total value of China's exports of various tools exceeded US$8 billion; the export volume from January to June this year was 49.04. Billion dollars, an increase of 25.4%. At present, there are Chinese tool products in more than 160 countries around the world. It is reported that in the next five years, domestic tools will strive to achieve new breakthroughs in product development, standards development and market development. There are five major development goals: First, on the basis of steady growth, the whole industry will strive to achieve an export value of 10 billion US dollars by 2015, of which self-owned brand exports will strive to reach 10% to 15%. The second is to guide the leading enterprises, and to form a joint force through equity optimization and allocation, to participate in international market competition. In this process, enterprises with high energy consumption and high pollution should be basically eliminated. The third is to introduce advanced management systems, increase R&D and innovation, and strive to establish one or two provincial or national engineering and technical centers to ensure that the funds for R&D innovation are not less than 5% of sales revenue, and the patents that have been declared or obtained are Half will be put into practical use. Fourth, we must encourage large enterprises to do a good job in quality management, establish a high-level laboratory equipped with advanced professional testing equipment, and use it for daily quality supervision. Fifth, we must expand the popularity of Chinese brands in the international market, and strive to more Chinese tool products to enter the high-end foreign markets; at the same time, increase the share of domestic high-end products. To achieve the above objectives, we must first do a good job in cultivating Chinese tool brands, especially in the domestic and international markets to enhance and expand the visibility of Chinese tool brands, so that enterprises can continuously improve their competitiveness in the process of cultivating and creating brands. In the next 5 to 10 years, we will strive to form a group of enterprises with an annual output value of 1 billion yuan, and cultivate 3 to 5 world-renowned tool brands and a large number of well-known brands of domestic tools. During the 12th Five-Year Plan period, the domestic tool industry should increase the pace of transformation and upgrading. Production enterprises should pay more attention to quality and safety and technological innovation. Only in this way can China's tool industry realize its move from a manufacturing power to a manufacturing power. At the same time, the entire industry cannot For vicious competition, peers should cooperate and cooperate with international counterparts to promote the development of their own and global hardware industry. At present, China's tool industry has emerged a number of well-known enterprises, such as Shandong Wendeng Power Tools Group, Zhejiang Ningbo Wave City Precision Industry Co., Ltd., etc. These companies also expressed their views on the development direction of the industry in the next five years and the development focus of the company. Yu Wenjiang, chairman of Shandong Wendeng Power Tools Group, said that the economy is growing rapidly. The sharp increase in income has made the demand for high-end and branded tools more and more in the market, which is the key to the future competitiveness of domestically produced tools. Like other manufacturing industries in China, domestically produced tools are facing labor costs. Increasingly rising, shortage of supporting products, insufficient power resources, Challenges such as increasingly strict requirements, how to achieve sound development in the face of these dilemmas, Wendeng Power Tools Group determined the development principle is: further strengthen the company's fist products represented by adjustable wrenches, pliers, sleeves and sets of tools, The production lines of these products have been strengthened to ensure high efficiency and high quality. At the same time, to strengthen the brand. At present, Wendeng Power Tools Group has registered the company's original export brand MAXPOWER, which is registered as the Maibo brand in China, and established Wendeng. Maibo Tools Co., Ltd. invested 100 million yuan in the construction of the brand. If a manufacturing industry does not have its own brand, it can only make a wedding dress for others. How can a company create a world brand? This is not a simple advertisement. What can be achieved requires a strong support system for product quality, technology level, brand strategy, intellectual property, corporate culture, etc. Since its establishment in 1984, Great Wall Seiko has established a sense of brand creation and brand protection and has established an introduction. High-precision equipment, high-tech, high-level talents and high standards, high production Quality "high five guidelines for action", and achieved good results. The Great Wall Seiko strive in the next five years, around the world tool industry development priorities, through the unremitting innovation, close to the world brand objectives.
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