Du Heng: Inheritance culture is not only one aspect but also must learn to adhere to
On April 24th, 2014 International Home Design Trend Shenzhen Sharing Salon was held at the Xiangmihu Bauhinia Club in Shenzhen. The Milan Furniture Fair talked about the avant-garde of real estate, sharing the excitement from Milan, and seeing the visible and invisible people and things, products and ideas. SCD Hong Kong Zheng Shufen Design Office Operation Director Du Heng Art Director Du Heng was invited to participate in the event, from the designer's point of view to share the trend of Milan fashion trends, explore the future direction of China's design development. Unique is Milan's biggest difference to go to Milan in April every year, almost become a must for the home industry. For Du Heng, the artistic director of SCD Hong Kong Zheng Shufen Design Office, every exhibition can have different feelings. This year, the most deeply felt is that each brand has its own unique label; this is not only It is reflected in their products; it is also reflected in the storefront, exhibition hall, image packaging, and even the history of the brand. This seems simple, but it is often not available to Chinese furniture companies and design companies. And although they are just an exhibition, the craftsmanship and quality of the exhibition is meticulous. Although it was demolished in a few days, its attitude towards craftsmanship is always improving. The inheritance of Chinese culture is not only the spiritual aspect, but Du Heng also talks about why the European brand has been moving for decades or even hundreds of years. That's because he can continue to inherit and stick to it. Including myself in many places in Europe, his architecture can last for hundreds of years, many furniture brands can do hundreds of years, their national heritage culture, they are well-inherited. The traditional Chinese furniture culture has basically been broken in this generation; many people who are known as furniture people do not understand what is traditional Chinese culture. On the one hand, she believes that China's current society is too impetuous, too fast-paced, and unable to sink into the heart to do design; enterprises are mostly based on money and market, and do not insist on doing what they are pursuing; It also has a certain relationship with the government's lack of strong acupuncture or movement to support the traditional Chinese furniture industry. For example, she said that there was a furniture factory that was always known for its traditional handmade furniture. The master's handwork was very good, but then it closed down. Why? Because few companies are willing to wait for "slow work to work hard." This also leads to a problem - in fact, many customers now appreciate and love Chinese traditional culture furniture, but designers often design products, but it is difficult to find a suitable master to do, can only get Hong Kong or abroad to produce; this is also a certain degree of impact on customers' desire to inherit Chinese culture. The design of the real estate model is crucial as the downstream industry of real estate, and the development direction of home design has also been deeply affected by the real estate market. For example, Du Heng said that the model house of real estate often plays a role in leading the way of life and leading the trend. For example, if many customers talk about design, they will say that I want to make a modern Chinese style, which is a mode between certain models; At the same time, Chinese design has increasingly returned to people-oriented, returning to a comfortable, relaxed state of life to go to this trend, the first is also popular from the model room. Du Heng also appealed that whether it is a home designer or a real estate agent, it should be focused on a certain piece to study it, to understand it, to familiarize with it, or to keep it refined, so that not all money can be earned. It is very important to return to yourself.
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