Counting the bills for the cabinets makes the price messy.
The purchase of complete sets of cabinets has become an indispensable expense for home decoration, but because it is a customized product, it contains more content, complicated calculations, and poor price comparability, which brings inconvenience to consumers.
Experience: the same demand, the price gap between different brands is large
Ms. Wang of Xi'an is decorating the kitchen with an area of ​​8 square meters. It needs to use 7-meter cabinets and 2-meter cabinets. I want to choose a double-decorated panel cabinet with a lower price and an acrylic artificial stone countertop, plus a set of drawers and double basins. sink. With the same drawings, the quotes given by different brands on the market vary greatly.
As the first cabinet brand, the original offer of European cabinets is about 24,000 yuan. After using the special package products (3 meters floor cabinet, 3 meters table top, 1 meter wall cabinet), the final price is about 19,000 yuan, but because there is no acrylic Countertops with artificial quartz stone countertops. The Debao Dizani cabinets just launched a special offer (original price unknown), the final product offer is about 14,000 yuan. The initial offer for the gold medal cabinet was 28,000 yuan, and the price after the 7.8 fold discount was 21,000 yuan. The acrylic countertop of the Fillinger cabinet is imported. The price is higher than the domestic artificial quartz stone countertop. Therefore, the quartz stone countertop is quoted. The original price is 49,000 yuan. The store just launched the 9999 yuan package (4m countertop, 4m floor). Cabinet) special price, the final budget is 29,000 yuan. The sales staff of Kang Jie cabinets said that it would take about 35,000 yuan to see the apartment plan. "This is my experience. I have to make a detailed quotation for on-site measurement, but I have to pay the deposit first."
Although there have been renovations, but in the face of such a large gap, Ms. Wang still does not know how to choose.
Analysis: cost analysis, the price must be considered carefully
In response to Ms. Wang’s doubts, the reporter asked the industry to make a rough analysis of the cost of the cabinet. He introduced that the whole cabinet is mainly composed of cabinets, countertops, electrical appliances, hardware accessories and functional accessories. To determine the price of a set of cabinets, a combination of five parts is required, so the calculation is relatively complicated.
The professional calculated a simple account from the price of the cabinet material. The cheapest purchase price of the cabinet of the general brand cabinet is about 800 yuan/meter (the price of the countertop is quite different due to the quality difference), and the price is 2000. About RMB/m, usually 1800 yuan/m after discount. It seems to be much higher than the purchase price, but the cost of any product is not only the purchase price of the product itself, but also the various circulation costs such as labor, transportation and storage, and storefront. Among them, labor costs account for 10% to 15%, including business personnel, shopping guides, designers, store managers, installation, after-sales, etc., freight accounts for 3%, storage accounts for 2%, store costs 10% to 13%, countertop processing The fee is 120 yuan to 150 yuan, accounting for 7%. Together with the promotion fee and 5% of the basic salary of the staff, the net profit that really falls into the hands of the boss is only about 10%. The same is the artificial stone countertops, the market price is about 3,000 yuan / meter, the low is only 600 yuan / meter, the gap is not small.
Professionals said that according to Ms. Wang’s product demand, the quotation of about 20,000 yuan should be within a reasonable range. Need to be reminded that the brand product quotation usually includes brand added value, and the value of added value, in addition to after-sales service, has more quality assurance.
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