A well-known Japanese home furnishing brand opens the first flagship store in mainland China in Shanghai

The "Francfranc" brand, with its "design creates value" concept and the refinement and elegance of Japanese brands, has become a popular home brand among consumers throughout Asia in the past decade. Since opening its first store in 1992, "Francfranc" has opened 135 stores in Japan, Hong Kong, Taiwan and South Korea. Japanese high-end lifestyle home furnishing brand "Francfranc" opened its first flagship store in mainland China at Shanghai's "Xintiandi Style" on the 2nd.

The "Francfranc" flagship store often invites well-known designers from all walks of life to create and make it a fashion trend landmark in this commercial area. Previously, whether it was Francfranc's art museum element in Ginza store, the natural garden of Shibuya store, and the exquisite gorgeousness of Aoyama store, it has become a successful example in the field of commercial design. The "Francfranc" Xintiandi flagship store covers an area of â€‹â€‹more than 400 square meters and was designed by the famous Asian designer Kyori Morita.

"Francfranc" also invited Japanese avant-garde installation artist Aya Morikawa to make the essence of the past years into a unique installation artwork displayed in the flagship store of Xintiandi, abstracting the artistic interpretation of commercial design works. The famous Japanese avant-garde painting artist Kurako Changko presided over the creation of huge paintings on the walls of the store. Through multiple hand-painted paintings that appeared in different scenes in the store, the entire home store seemed to be surrounded by nature.

At the opening ceremony, "Francfranc" solemnly launched the 2010 autumn and winter new product titled "GLMOUSHUNTER". The founder and president of the "Francfranc" brand, Yukio Takashima, said that we hope that the first flagship store in STYLE, Xintiandi, will bring the most cutting-edge lifestyle trends to consumers in mainland China, and hope that everyone's life will be more fun.

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