Wood floor captures new marketing channels - fitting-out companies

The development of floor marketing channels is a big investment in the industry's "cone heart" pain in the key markets, no small shops, shops can not do, shop stores do not make money, dealers more and more unbearable, how to do? In addition to relying on store operations whether there is a better way out?

At present, companies that have done a good job in the real estate development of wood flooring projects include brands such as Icon, Anxin, Nature, Fulin and North American Maple. The main reason for analyzing the successful entry of these brands into the real estate wood flooring project is that, in addition to its high marketing level, good brand influence and excellent product quality, its supporting service system has played an important role. Such as pre-sale services: confirmation of sample before construction, exchange, inspection, paving between prototypes, inspection of factories, negotiation and signing of contracts, etc. These pre-sales work is complicated and difficult work is done well; after-sales service, such as Wooden floor repair, exchange and maintenance is a long-term and cumbersome work that is very important to the users of the housing. It also does a good job. It has established long-term cooperation confidence with real estate developers. A wooden floor company doing engineering cannot survive without a perfect service system.

At present, the main ways for real estate developers to purchase floorboards are as follows: Actively look for advertisements with large-scale, well-known brands of wood flooring; flooring manufacturers take the initiative to recommend home after information; open tender; introduced by friends, recommendations and so on. No matter which method is adopted, most of the purchasers of real estate developer's engineering department will carefully compare and consider the choice of brands from the samples provided by the manufacturers, and select wood floors with good quality and suitable prices for real estate positioning.

The sales of urban residential commercial houses have rapidly changed from rough rooms to finely furnished rooms, and the proportion of wood flooring products used as decorative main materials in fitting-out projects has become higher and higher. In Beijing, Shanghai, and the three northeastern provinces, in addition to the kitchen and toilet floors, more than 80% of the buildings are finished with wooden floors. Even some of the kitchens and toilet floors use sauna and wood floors. The project has gradually become a marketing issue for wood floors. Important channels.