The uniform retail price of wallpaper is a blessing

Not long ago, Ruibao Wallpaper announced that it would take the lead in the industry to implement a national unified retail price, and its more than 600 authorized franchise stores will implement a nationwide unified retail price, and implement a nationwide unified construction service and eight years of free quality assurance. In addition, Ruibao Wallpaper also announced a 400 supervision hotline to solicit social supervision.

Clearly marked price promotion of industry transparency

According to the reporter's knowledge, the current wallpaper industry has such unfavorable conditions as product pricing disorder and uneven service quality. Similar product prices range from tens of dollars to several hundred dollars in different stores, and wallpaper construction and after-sales service cannot be guaranteed.

Dealers have been asking for prices in favor of profits, making it difficult to unify prices, but they need to be solved urgently. General manager of the rainbow (Beijing) Co., Ltd. decorative design director Wang Shumin said that the rainbow was able to take the lead in retail price, the key is to balance the interests of consumers, the interests of dealers and brand interests. Through investigating management and operating interest data, persuade dealers to benefit consumers.

Price transparency or trend

Although the wallpaper industry is full of chaos, it is still unsatisfactory in the regulation of legal regulations. According to Ren Changqing, secretary-general of the China Building Decoration Information Association and chairman of the wallpaper professional committee, the wallpaper industry is currently subject to industry self-regulation in terms of patent maintenance system, distribution system, etc. For the time being, there is no clear legal norm to limit the pricing behavior of enterprises.

Rouran wallpaper Cao Shengjie, director of marketing, told reporters that the development of the wallpaper industry is not mature enough, the price of a unified corporate brand will play a positive role model standardization, scale development of the wallpaper industry. Cao Shengjie expects that as the market develops from time to time, the price of the wallpaper industry will become increasingly transparent.