When the "Sichuan Army Rise", Sichuan furniture enterprises were thinking about it calmly

          However, in the view of Wang Xuemao, chairman of the Sichuan Furniture Industry Chamber of Commerce and chairman of the Bayi Furniture City, Sichuan furniture industry still has a long way to go to achieve high-end industry.

From " big " to " strong " must pass innovation

    " Sichuan has become one of the major furniture manufacturing provinces, but it is easy to be bigger and harder to be stronger. " Wang Xuemao believes that it is the Sichuan furniture industry's past focus on " quantity " of production and marketing, which has caused the current development of the industry during the development dilemma.

    Due to the low technical content of products, Sichuan Furniture has taken the marketing route of second and third tier cities in the past. Through self-built channels, it has quickly occupied most of the working-class market in the country and formed the nation's sales volume. But this also created the market impression that " Sichuan furniture is a low-end product " . Although the sales volume is large, the profit margin and added value are not high.

     " The core issue of the Sichuan furniture industry is how to shift from quantitative expansion to qualitative improvement. " From " Made in Sichuan " to " Created in Sichuan " has become the consensus of many Sichuan furniture companies. In the eyes of Wang Xuemao, " Creation in Sichuan " not only means innovation in design concepts, but also includes innovations in business models, marketing methods, and product quality management. The path to innovation is competition.

" Guangdong model " can be used for reference

   Although Sichuan has become one of the three largest furniture production gathering places in the country, Wang Xuemao does not denounce the gap: " Now Sichuan Furniture Store    The road that the industry has traveled was taken by coastal areas such as Guangdong ten years ago. " To tear off the label of " low-end products " will inevitably face a new round of elimination and competition. The industry seems to be in imminent " stress period "for the Sichuan furniture industry .

    How to cope with industrial transformation and achieve file upgrades? Luo Ganglie, president of the Guangdong Furniture Chamber of Commerce and general manager of Guangdong Dafuhao Furniture Marketing, summarized the development characteristics of the Guangdong furniture industry and used it as a reference for Sichuan counterparts .

    " One is to get rid of the manual mode and achieve industrialization, formulate strict quality standards and refined management processes to ensure product quality; the second is to extend the industrial chain, from design, raw materials, packaging, sales to logistics, etc., forming an overall amplification advantage The third is to bring together enough creative and technical talents. " Luo Ganglie believes that it is these three characteristics that have created the industry situation of " national furniture looks at Guangdong " .

     For Sichuan Furniture, it is unavoidable to gradually move away from counterfeit and learned manufacturing methods and create distinctive local creative design features; and the lack of industrial formats such as base materials and coatings has become a must Make up for the short board.

     Wang Xuemao said that he is currently working with the Institute of Chemical Engineering of Sichuan University to develop a polymer nano-based water-based paint to completely solve the problem of excessive formaldehyde and benzene content in the furniture substrate and fill the gap in the Sichuan furniture industry chain.

Expand the influence of regional brands

     Although the Sichuan furniture industry has a good foundation for development, the current level and development direction of the industry cannot be changed by relying on only one or two enterprises. This requires the joint efforts of the government and industry organizations.

     "What the current furniture industry needs most is the government's long-term stable planning for the industry. " Wang Xuemao joked that because the government's industrial planning time limit was relatively short in the past, many furniture manufacturing enterprises in Chengdu have already moved two or three times. "For example, the furniture industry park in Xindu has just been planned for a few years. With the rapid development of Chengdu's main urban area, it is estimated that everyone will soon be relocated. "

    Organizations such as industry associations should focus more on intellectual property protection, industry integrity and self-discipline, and development strategy integration. In this industry revolution, how to expand the influence of the " Sichuan furniture " regional brand has been a question that Wang Xuemao and others have been thinking about. " We do not recommend that enterprises be large and comprehensive, but advocate large and excellent, small and sophisticated, through the internal interaction of the industry, to form an overall competitive advantage in the industry chain, and at the same time coordinate and integrate all kinds of enterprises in the organization for group development. "

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