Viewing the "Short Board Phenomenon" in the Flooring Industry from the Shuanghui "Clenbuterol" Incident

How does the editor of Jiuzheng Building Materials Network look at the “Clean Crusher” incident of 3.15 exposure this year? This event pushed the nation’s largest meat company, Shuanghui Group, to the public and the media. Shuanghui painstakingly expressed that it is necessary to accelerate the development of the aquaculture industry, improve the industrial chain, and ensure product safety. In Shuanghui's view, the fault lies not in itself but in the fact that some raw material suppliers in the upstream do not follow the rules. As long as the company develops the aquaculture industry itself and perfects the industrial chain, this “short board” can be completed.

The key issue of the Shuanghui crisis is not the “short board” but the “floor”—the core and root of the company. The core of the company, what is the root of the company? It is not technology, not the scale of production, nor is the industrial chain perfect, but corporate culture. Sanlu, Shuanghui, and its failure is not so much a management failure as the failure of corporate culture.

"Integrity, enterprise, and virtue are the world" are the core concepts of Shuanghui's corporate culture; we cannot say that the "good faith" and "virtue" advocated by the company are hypocritical because of the double remittance of lean meat. However, this cultural concept is in favor of On the other hand, it failed. Even if the core of the company is identified, adhered to, honest, and moral, but its grassroots and branches did not adhere to this core concept of culture, corporate culture has not been widely recognized, not to mention It is deeply rooted in people's minds. The above advocates "Integrity of enterprises, the virtue of the world", the following managers are allowed to let lean meat all the way through, what problems? The "bottom plate" of corporate culture is not strong enough to escape the hole. The core concept of culture that has not been widely recognized and deeply rooted in people's minds may actually be a good-looking slogan or signboard.

Looking at the Chinese flooring industry, some of the extreme cases have shown that the dark curtain has surpassed Shuanghui. Large-scale flooring companies and Shuanghui have all thought of developing their own industrial chains and building their own forest supply bases. But is it just so that the “short board” in the industry chain can really make the company form a brand advantage?

Corporate culture can only be consistent with words and deeds, and it can truly play its due role as a guiding role in the up and down. The fact that the corporate culture has its own form and its content is not true is a common problem in some Chinese companies at the moment, and it also includes many companies in the Chinese flooring industry. The century-old store and the 100-year-old brand are the fundamental factors that sustain the culture. Everyone practices according to a commonly recognized and accepted value concept and behavioral norms to ensure the healthy survival and development of the company.

However, some of our current brand-name companies often fall into the crisis caused by human problems overnight. Behind the fragile attacks, it is not a “short board” like the “industrial chain”, but rather a “baseboard” of corporate culture. The fragility. The European Code flooring that shocked the entire industry market was a typical example.

Shengtai Floor said: A good floor company should keep the mission of the flooring company in mind: create a harmonious, low-carbon, environmentally friendly floor product, and bring the leading flooring brand, high quality and low cost products to consumers , is what the floor company really should do. Less shady trades and more homework for yourself is the only way for the sustainable development of the flooring industry.