Top Ten News Figures of the Home Furnishing Industry in 2010
The introductory remark: "The big university, not the big building, but the big master." Every industry needs to have its own leader and hero, and set the best example for those in the same industry. Looking back on 2010 , in the Chinese home furnishing industry , who led the trend of the industry in the market trough? Who boldly innovated, opened up new paths and opened up a new era of China's home furnishing industry? Dare to ask who is the hero of China's home furnishing industry in 2010 ? And prepare a few green plums and a pot of fine wine, let's "cook the wine on the hero" ......
The most "controversial": Chen Xiao, Chairman of the Board of Directors of Gome
Chairman of the Board of Directors of Gome
Reason for listing:
Things are changing like a chess game, and people's feelings are turning upside down. The "Gome War" starring Chen Xiao and Huang Guangyu is the most powerful commercial spy warfare in China in 2010 , and it is also a reality show. As the chairman of the board of directors of Gome Group, Chen Xiao launched a year-long control dispute with Huang Guangyu, the founding shareholder and the largest shareholder, and finally ended with Chen Xiao's stay. Although Chen Xiao was hailed as an abacus-like figure in the home appliance chain industry, he also completed a major turn from "overhead" to "seated" in this battle, but such a ending is not perfect. Chen Xiao days after winning It is more difficult to stabilize. As the "housekeeper" chosen by Huang Guangyu, Chen Xiao once played an important role in the stability of the company after the "master" broke out in the east window and lost his freedom. However, the "Go to Huangguang Yuhua" action he launched subsequently was not only comprehensively suppressed by the Huangguangyu family, but also condemned by public opinion. Whether Chen Xiao was in danger, ungrateful, or kindly helped, is a villain or a good person, maybe only Chen Xiao himself knows. The Gome War seems to have been settled. Many people have concluded that Chen Xiao has defeated Huang Guangyu. Objectively speaking, Huang Guangyu ’s failure does not represent Chen Xiao ’s victory . Neither party wins. This is destined to be a kind of The outcome of a double loss. After this catastrophe, Gome's stock price was sluggish, growth and market strategic competitiveness declined, brands and reputation were damaged, the team was unstable, and the industry's leading position was in jeopardy. There were few winners in this war, but only Gome ’s competitors and some institutional investors, including overseas industrial capital, could benefit.
resume:
In 1985 , began to engage in the sale of household appliances
Founded Shanghai Yongle Home Appliances in 1996 as chairman
At the end of 2004 , Yongle successfully introduced the strategic investment of Morgan Stanley
October 14, 2005, the rate of Yongle listed in Hong Kong
In July 2006 , Gome announced the acquisition of Yongle Home Appliances in Hong Kong and served as the president of Gome
In November 2008, he served as President of Gome Group and Acting Chairman of the Board
Since January 16, 2009, Chen Xiao, Gome chairman of the Board of Directors, also serves as president
June 28, 2010 onwards, the United States Board of Directors approved the company's chairman and CEO Chen Xiao resigned from the post of president, Chen Xiao, Gome Chairman of the Board of Directors
The most "fashionable": Cai Ming, chairman of Kebao Boloni
Reason for listing:
Cai Ming, who has "Mr. Fashion" in the industry, inherits the "Dongfeng" of CCTV advertising, and led Bologni to continue on a different fashion road in 2010 . In 2010 , Cai Ming integrated "art" and "home furnishing", launched 7 poses and 16 lifestyles, which completely subverted the traditional home furnishing concept and interpreted the concept of "light decoration and heavy decoration" to the extreme. "I want to color the kitchen", "men decorate 20 40 60 ", " 16 houses" one after another brand-new concepts and activities, shocked the homogenized furniture industry, attracting millions of consumers. Although Cai Ming admired the idea of ​​"light decoration and heavy decoration", it well catered to the current trend of home improvement "simple and simple", but the centralized launch of 28 new products within a year not only dazzled consumers, but also How to balance the "pretending" and "decorating"? In addition to development, how these new products are understood, familiarized and sought after by the market, Cai Ming and Kebao Boloni obviously have much work to do.
resume:
Graduated from the Department of Automatic Control of Beijing University of Aeronautics and Astronautics in 1991
Started business in 1992 and established Kebao Company
Founded Beijing Kebao Shuxin Electric Co., Ltd in 1994
In 1999 , Kebao entered the kitchen cabinet industry
In October 2001 , Cobb and Italy Bologni established a joint venture Bologni Household Products (Beijing) Co., Ltd.
In 2005 , he founded the Bologna Home Experience Museum, the first to introduce the "seven houses" in the minimalist style.
In 2007 , Kebao moved into home improvement, allowing consumers to go in one step and be able to check in with bags; in the same year, holding subsidiaries were established in Guangzhou, Shenzhen, Nanjing, and Hangzhou, and all were completed in the Bologna Home Experience Museum
The most "machine change": Wu Chenxi, chairman of TATA wooden door
Reason for listing:
In 2010 , the "President's signing sale" in the home furnishing industry became increasingly fierce. However, as the original "pioneer" of the "president's signing", Wu Chenxi, president of TATA's wooden door, announced in 2010 a high-profile "seal signing". January 15, Wu Chenxi TATA Art in Beijing Shilihe it last signings, signings were nearly one-just an hour, with sales of more than billion. Wu Chenxi has since hung away, but TATA 's face and silver are not lacking. The marketing model signed by the president has indeed brought a touch of vitality to the sluggish market for a period of time, increasing the popularity and sales of the company. However, will the president's signing really be trial and error? As Morris Dickstein said, "Time is the most ruthless for ingenious little tricks." If you only rely too much on tricky tricks to temporarily attract consumers ’attention, if you do not do more quality assurance, then the president signs and "Economy" can only be reduced to a promotional gimmick seen by consumers at a glance. Perhaps the CEOs should think about, besides discounts, what else can the president signing bring to consumers? Compared with the "President's Signing Sale" that is being staged in full swing in the country, Wu Chenxi's pen may be a wise move.
resume:
In 1999 , founded TATA wooden door
In 2003 , created a new platform for TATA wooden door network sales
In 2004 , invested and built the largest modern wooden door factory in China at that time
In 2006 , presided over the planning of a large-scale network construction group purchase meeting, the number of people called and the performance of single-day signing were all within the history of entrepreneurship
In 2007 , TATA Art Bar was established as the first comprehensive art space in the domestic wooden door industry with the theme of displaying wooden door art
In 2008 , TATA wooden doors were selected as the supplier of wooden doors for the National Stadium
The most "combat": Dong Mingzhu, President of Zhuhai Gree Electric
Reason for listing:
In the domestic industry circles quietly spread the words "Dong Mingzhu walked the streets, barren." June 5, 2010, Gree President Dong Mingzhu stunned the world when attending a management forum: "Now the CFC-free In fact, air conditioners all have fluorine. "This statement came out, and for a time, public opinion was upset. This action angered many domestic air-conditioning giants such as Midea, Haier, Hisense, etc., and a" slobber war "began. From picking out a few big air-conditioning giants, to all kinds of sharp and outspoken speeches and actions, Dong Mingzhu pushed himself to the top of public opinion again and again in the "Fluorine-Free Door" war. Afterwards, a war of words that was detonated by the speech was even more heated in the industry. The degree of the battle was fierce and the social impact was extensive. It was comparable to the QQ and 360 "fighting" war in the home industry. The result of the argument is naturally that the public is public and the public is rational, just like the "slobber wars" that have occurred in the home appliance industry at regular intervals over the years. For domestic household appliance companies, in this process, instead of fighting for words and playing public opinion, they have not entered the technology to improve services, and put more energy on technology and service itself, which has the greatest benefit for the development of the industry. .
resume:
In 1990 , joined Zhuhai Gree Electric Appliance Co., Ltd.
From 1994 to 1995 , he served as the director of the operation department of Zhuhai Gree Electric Co., Ltd.
From 1996 to 1997 , he was the manager of the sales company of Zhuhai Gree Electric Co., Ltd.
From 1997 to 2001 , served as deputy general manager of Zhuhai Gree Electric Appliance Co., Ltd.
Since 2001 , he has served as President and Vice Chairman of Zhuhai Gree Electric Appliance Co., Ltd.
In November 2005, it was ranked in the " 50 Most Influential Business Women in the World" by the US "Fortune" magazine.
In March 2006, won the " 2005 Chinese Women Entrepreneurship Economic Award"
The most "wealth": Red Star Macalline CEO Che Jianxin
Reason for listing:
The car built its own people, a junior high school education, a carpenter, but diligently learned to practice a "commercial merit", broke out of the great industry of the home industry. And create a new car has a number of China's domestic industry's first, first to buy their own land to build the building, the first brand to build shopping malls, chain stores do first, first introduced the concept of Shopping Mall of ...... June 2010 Red Star Macalline received 2.6 billion yuan from the four joint ventures of the United States Warping Investment Group, CITIC Industrial Fund, Fosun Group, and Bohai Industrial Fund. This is the largest financing case in the history of the Chinese home furnishing industry. Financing 3.8 billion. The injection of the largest financing has made Red Star Macalline's listing step a solid and predictable step. Che Jianxin once spit out bold words to the media, to build 200 chain home furnishing brand shopping malls by 2020 , to build the Chinese nation's world commercial brand as his mission, and move towards the goal of the world's top 500 . How the follow-up situation changes, let us watch the red star Macalline rabbit year change.
resume:
In 1982 , he worked in Changzhou, Zhenjiang, Xi'an and other places as a carpenter
In 1986 , he started a handcraft workshop with a capital of 600 yuan and started to produce new furniture
In 1987 , Qinglong Woodware Factory was founded
In 1988 , the first furniture store was founded
In 1991, more than 100 million investment founder of "Red Star Furniture City"
In August 1994 , Changzhou Hongxing Furniture Group was established
1997-1998, Changzhou, Nanjing, Wuxi, Yangzhou Red Star were expanded to 50,000 and 30,000 square meters of large market
In 2002 , Red Star's fifth-generation brand market-Beijing Red Star Macalline International Furniture Building Materials Square opened
In 2003 , Red Star and Wal-Mart, OBI, Haier Home Furnishing, Dalian Wanda and other major international brands reached a brand strategic alliance and cooperated to build 8 hypermarkets.
In 2007 , the annual sales of Red Star Macalline exceeded 15 billion yuan, becoming the first brand in China's home furnishing industry
The most "lavish": Zhao Jianguo, chairman of Jimei Home Furnishing
Reason for listing:
"It's reasonable to be able to stand up and gain momentum." Under Zhao Jianguo's grand plan, Jimei Home Furnishing transformed from a "famous store in Beijing" into a "national well-known store." November 20, 2010, Jimei shop in Tianjin Bohai opened the shop floor area of up to 300,000 square meters, is by far the world's largest single area home stores. The overall trend of the home furnishing market in 2010 was sluggish, but the unfavorable situation gave companies like Jimei the opportunity. Poorly managed enterprises can easily lose their vitality in this macro-control, but without their withdrawal, there will be no expansion of Jimei, and the market will give the powerful a chance to reshuffle. The soldiers are impermanent, and the water is impermanent. When surfing in the commercial sea, they should follow the trend and move randomly. Zhao Jianguo's practical experience of "conforming to changes in demand and constantly looking for new selling points" based on practical experience may become the "truth" for every home brand to survive and develop. "If you don't do it, you can do the best!" In 2010 , Zhao Jianguo, chairman of Jimei Home Furnishing, echoed Tianjin, Xiamen and even Paris. However, the market seems to have given him a special face. He can copy the bottom?
resume:
Born in a family of four generations of carpenters in Wuqiao County, Hebei Province in 1951
In the early 1970s, he taught at Beijing 40 Middle School and served as secretary of the Youth League branch
In 1979 , he served as the director of the school-owned woodware factory
In 1984 , he resigned from public office and founded Jianguo Woodware Factory
In 1992 , founded Wukesong Jimei Furniture City and set up Jimei Furniture Company
In 2004 , founded Dahongmen Jimei Furniture World and formed Jimei Group Company
The most "domineering": Wang Linpeng, the president of the house
Reason for listing:
In 2010 , the development speed of the actual house was eye-catching. Wang Linpeng fulfilled what he had said before. 2010 is still a year of substantial expansion of the actual house. Under the leadership of Wang Linpeng, in 2010 , the home accelerated the pace of market expansion across the country. The long-term drive into the market and the joint venture, the chain store layout even touched Hainan Island, successfully extended to the major regions south of the Yangtze River. Wang Linpeng is well aware that in the fiercely competitive Chinese home furnishing market, the road to expansion is to advance or retreat. This drives the actual home to be more sharp and efficient every time it "shots". No matter how difficult the problem is, try to solve it Therefore, in Shenyang, Wang Linpeng even "moved" the news network to report the fact that the expansion of the home was blocked, which is not surprising. Leveraging the power of the media, industry associations, local governments, and consumers to exert all-round pressure on the inherent forces, Wang Linpeng is using iron-fisted means to lead the actual home to gradually open the dream market.
resume:
In 1990 , graduated from the Accounting Department of Beijing Technology and Business University with a bachelor's degree in economics
1990--1993 years, the state Department of Commerce Division of Accounting, director of Clerks
From 1993 to 1995 , transferred to China Business Enterprise Group Corporation and served as deputy manager of the finance department
In February 1995, transferred to the National Hualian Commercial Building United Co., Ltd., successively served as the manager of the finance department, assistant to the general manager, and deputy general manager
Since 1999 , he has been the President of Beijing Juranzhi Investment Holding Group Co., Ltd.
In 2001 , Beijing Juranzhi Investment Holding Group Co., Ltd. completed the restructuring
In 2002 , the introduction of the "Advance Payment" service concept made the actual home a leading enterprise in Beijing's home furnishing industry.
In 2008 , the actual home e-commerce platform was officially launched
In 2007 , won the top ten figures in the Chinese furniture industry
The most "environmental protection": Li Taiyan, Chairman of Yuanzhou Decoration
Reason for listing:
Dare to use figures to describe "low carbon", the first crab eater in the home industry has attracted extraordinary attention, and its name is "Yuanzhou Decoration". Under the leadership of Li Taiyan, Yuanzhou Decoration achieved great success in carbon reduction and film implant marketing in 2010 . In April , with the fiery release of "Du Lala Promotion", the successful implantation of Yuanzhou Decoration Advertisement also allowed its brand to spread in major cities. On July 22 , Yuantai Decoration Chairman Li Taiyan released "Home Decoration "Carbon Reduction Declaration": Through the use of new tools, new products and new processes, we will vigorously save water, electricity and consumption, and achieve the goal of reducing carbon emissions by 28.90% in 2010 . Since last year's Copenhagen meeting, the term has almost been blamed by home furnishing companies, but what is "low-carbon", but few people can make it clear. "Low carbon" without action is destined to have a slogan. Low carbon is not just a concept. The cleverness of Yuanzhou Decoration lies in that it is not only the first enterprise in the home furnishing industry to propose quantitative indicators for low carbon decoration, but also changes "low carbon" To achieve "carbon reduction", quantify the indicators with consumption reduction and energy saving as breakthroughs, so that low carbon can be implemented.
resume:
In 1997 , Beijing Yuanzhou Group was established
In 1999 , was elected as the vice chairman of the Beijing Decoration Association home improvement committee
In 2002 , Yuanzhou Cabinet was fully listed and Yuanzhou Management Consulting Company was established
In 2003 , Yuanzhou fully launched the concept of "integrated home"
In 2004 , Yuanzhou Project Management Center was established, which will become the coordination and service center of Yuanzhou Integrated Home Furnishing
In 2007 , the "Yuanzhou Home Museum" was renovated and opened
In 2008 , Yuanzhou put forward the service concept of "My Home, My Life"
The most "mix and match": Guo Hui, CEO of Shengxiang Flooring
Reason for listing:
Under the leadership of Guo Hui, the development of Shengxiang has been at the forefront of the building materials industry. From the original single laminate floor, it has gradually extended to the entire line of Shengxiang wooden doors and wardrobes, especially in 2010 . The successful launch of the wardrobe brand "Meishi" has made Shengxiang Group a provider of overall home furnishing solutions. As a result, the Shengxiang brand has also been greatly improved. Throughout the current concept of "big home" is leading the development direction of the building materials industry, many companies have tried water, but the result is not so beautiful. In the diversified development, many companies only blindly invested, but manpower, channels, management, etc. failed to keep up, making it difficult to extricate themselves in the quagmire of diversified development, and even being "returned to its original shape." Looking back at Diversity's diversified development strategy, Guo Hui did not blindly follow the trend of diversification in the home furnishing industry. Diversity of Diversity at this stage is limited to "related diversification" development, whether it is a wardrobe or cabinet With wood products as the mainstay, professionalism has become the fixed star in the iconic wave of diversification, escorting it all the way. In the concept of "big home", the elephant has taken a big step ahead of time. Whether the "big home" can bring a big future to the elephant, let us wait and see.
resume:
In 1984 , graduated from Wuhan Institute of Technology
Once engaged in leadership work in large enterprises such as Hong Kong Peng Li Group
In 2005 , he served as chairman of the flooring enterprise alliance, and in the same year led Yongle to be successfully listed in Hong Kong
In 2006 , Shengxiang was awarded the title of China's well-known trademark, ranking the first in sales of similar products in the country for 11 consecutive years
In 2007 , a 10-year strategic cooperation agreement between Shengxiang Group and American Anderson was reached in Beijing
2008 Shengxiang brand evaluation value of 7.08 billion yuan, ranking first in the building materials company for five consecutive years
The most "avant-garde": Zhang Jun, Chairman of Yezhifeng Decoration
Reason for listing:
Although online marketing is not new to the home furnishing industry in the Internet age, "Internet home improvement" has only recently emerged. April 28, 2010, Zhang Jun, led by the industry's peak with Sina home combined to create a new brand part - the online version of swap space, there are 700 users upload size chart in just two months. Zhang Jun, who is known as the "Little Zhuge" in the industry, is playing online home decoration with great enthusiasm, which marks the largest, most complete, and most powerful home improvement case database in China and even the world. Zhang Jun has been groping in the home furnishing industry, naturally interested in home decoration, and also completed this as his own business. You can see Zhang Jun ’s enthusiasm for this career. The online version of the exchange space has created a new model of home improvement design. Netizens upload design drawings, designers comment, and designers and owners have a new interactive decoration platform, which also announced With the advent of the home improvement design Web2.0 era, the home improvement industry has entered a new era of online design interaction.
resume:
In 1989 , graduated from the Civil Engineering Department of Hunan University, majoring in civil engineering, Tsinghua University EMBA
In 1997 , Beijing Yezhifeng Decoration Co., Ltd. was established
In 1998 , Yefeng took the lead in creating the "Beijing style home improvement model"
In 2000 , Yefeng took the lead out of Beijing and set up a direct branch in the field
In 2002 , Yefeng took the lead in developing a franchise model in the home improvement industry
In 2003 , Yefeng took the lead in putting forward the concept of green environmental protection decoration
In 2004 , Yefeng took the lead to start the industrial base, and began the first year of industrialization
In 2005 , Yefeng took the lead in creating the "complete home" business model
In 2006 , Yefeng took the lead in launching the blue diamond engineering concept
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