The property market strictly controls the consumption of home building materials in the mid-end market as the main force
According to the traditional law of the home building materials market, it has gradually entered the peak sales season since March, but this year's situation is not the case. A reporter recently visited a number of home building materials markets and stores in Beijing and found that some businesses were in full swing, and some were indifferent.
cold
May's peak season is not too busy
Recently, the reporter visited some home stores in the Lize business district and found that although some building materials brands are still carrying out promotional activities, this has not attracted many customers for them. The reporter noticed that several storefronts have been vacated on the first floor of the store. In addition, although there are a few sanitary ware stores open, the door is unattended.
"This year's business is really not easy to do" is a sentence deeply understood by Mr. Hua, the manager of the sales department of Lanjing Lijia Lize Store. He told reporters that since March this year, the sales volume of the store has been basically the same as that of the same period last year, and it has not been "prosperous" in the true sense.
According to his analysis, the root cause of this "cold phenomenon" is because of the three-fold regulation of the Beijing property market, especially since the implementation of the "restriction of purchase order", the transaction volume of the Beijing property market has continued to decline, and the home building materials industry in the downstream of the property market has been the first to be affected. There are fewer people buying houses, and where can people who are decorating and buying furniture go. In addition, the increase in the number of similar stores in the building materials and home furnishing market in Beijing has led to increased competition, which is also a factor in the difficulty of doing business.
The cold market in business is not only the status quo of some well-known stores, but also the Sihui building materials market, which has a history of more than ten years, also feels this cold snap.
"We used to send out a truckload of goods a day, but when there were many customers, I couldn't be too busy. You can see that it's good to be able to walk a truckload in four or five days. As long as the customers pass by the door, we will say hello. In the past three months, I rarely met the scene where several customers came to buy goods at the same time. "Ms. Sun, who opened three exclusive paint and paint stores in Sihui Building Materials Market, told reporters.
heat
Mid-range consumption is the main force
Although many insiders said that this year's home building materials market is not optimistic compared with previous years. However, after visiting several stores, the reporter found that some stores have grown in season.
Recently, reporters in Jimei Home Furnishing and other stores found that there are not many consumers who come to buy stone mills, plate decorations and bathroom products. The reporter noted that most of these consumers are relatively young. Of the 7 consumers randomly interviewed by the reporter, 4 said they were prepared for the wedding room, and the products with high cost performance were especially favored by them.
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