The pick-up in the furniture market has made merchants busy again

The furniture industry is experiencing a long period of downturn. Since 2012, as a downstream industry of real estate, the consumer market is weak. However, the 2013 North China. Tianjin Spring Furniture Fair opened on February 23 by the Golden Sea Horse. If the market injected a dose of "strong heart" into the market, the furniture market suddenly became hot, as if the market was picking up quickly. According to preliminary statistics, tens of thousands of consumers flocked to Golden Sea Horse Home Furnishing within three days after the official start of the home fair, and set a record for the sales of furniture stores in the urban area of ​​Tianjin. Analysts believe that this factory wholesale direct sales platform jointly created by Jinhaima Home Furnishing and major manufacturers allows furniture to bid farewell to the era of profiteering and allow consumers to truly buy affordable furniture.

Busy factory representatives step up preparations

"At the same time, hundreds of citizens flocked in, which made us overwhelmed." A Chengdu furniture brand factory representative told the author that many citizens came here in admiration, not only the traffic is particularly high, but also many citizens are targeted Taobao. The author noticed at the scene that when a business representative introduced a certain product to the public, he was directly rejected by the public, explaining that he had already optimistic about the product and that he was coming for it. There are so many examples on the spot. A gentleman took less than 20 minutes before and after entering the market. It was precisely because the organizer had conducted a sufficient market offensive before, and the public knew the rules of the event and related products. Facilitate higher customer turnover.

In the face of rising consumer enthusiasm, some business representatives, while busy with excitement, also shouted a little bit overwhelmed. Why did they say this? It turned out that according to the scheduled plan, most of the factories arranged the supply of goods could not meet the needs of the public, and the unusually hot sales in the market disrupted the plan. "This is far beyond our expectations." Red Apple furniture factory business representative said excitedly.

It is understood that in the face of the strong purchase craze of the public, Jinhaima Home Furnishing will jointly settle in with the merchants and make great efforts to make up for the supply of goods to ensure the smooth progress of this furniture fair. In addition, some manufacturers said that due to the excessive purchase momentum of consumers, they have held emergency meetings to mobilize more sources from overseas to ensure that consumers who come to shop can return with full load.

Popular crowded scene

Under the "bombing" of overwhelming newspaper advertisements, online advertisements and DM publicity leaflets, "Farewell to the era of profiteering" and "product prices fell by 50% -70%" ... Various attractive words have already penetrated into the hearts of people in Jincheng. On February 23, the long-prepared Golden Sea Horse 2013 North China. Tianjin Spring Furniture Fair met with the general public. In order to wait for the arrival of this moment, many citizens came to Jinhaima Home Plaza early. When the author rushed to the event site, I saw that the youngest of the citizens' friends were babies less than one year old, as well as the elderly who were nearly 70 years old, and consciously lined up a long dragon of several tens of meters on the Jinhaima Square.

"The door will not open until 9 o'clock." Citizens who are in a state of anxiety have looked around the store, and in order to welcome this day, the store is in the final preparations. When balloons, gifts, and various banners and price tags were placed, the staff announced that they could enter the market to buy. "People flow in like a tide, just like the passengers rushing to the train. I haven't seen so many people in a long time." Ms. Chen, a staff member of the shopping mall, told the author that since the beginning of this year, the industry has entered a period of mediocre sales. Such a woven scene, this picture is too shocking.

In addition to the panic buying conference being staged in the mall, there was also a big car snatching show. At about 8:30 in the morning, the parking spaces in Jinhaima Home Furnishing Square were already full, and many citizens had to park the parking spaces to the side of the road. According to many car owners, Jin Haima's message has been ringing in his ear for a week. Today, he came here to find out if there is a suitable one, and he immediately placed the order.

Price re-decoding

And more importantly, the furniture fair adopts the model of factory-store clusters, and it is oriented to wholesale sales of furniture malls, agents, distributors, government agencies, enterprises and institutions, engineering institutions, collective group purchases, etc. The wholesale price is fundamentally open source and cost-saving, reducing the intermediate links and making the furniture price 50% -70% lower than the market price. As long as consumers come to Jinhaima Home, they can directly deal with factory sales representatives face-to-face, and experience the shock of the factory wholesale price. This furniture shopping experience can be said to be unprecedented, so it ignited the shopping enthusiasm of Jincheng consumers. The wholesale price business model of furniture factories will also explore a win-win and cost-effective way for the Tianjin household consumer market with its huge radiation and influence.

Convenient for cluster marketing and procurement

During the home fair, many consumers came here to experience the factory wholesale business model under the new model. Many people came to the scene and found that the mall has many domestic and foreign first-line furniture brands, and the product line is rich. Whether it is a suite series or a living room series, there are different styles for consumers to choose. The most surprising thing is that the product price is sold at the factory wholesale price, and it really does make money for consumers.

Win-win

This factory wholesale business model is not only directly reflected in the decline in furniture prices, but also a re-deconstruction of the industry chain. The furniture factory directly faces the consumers, directly omitting the intermediate circulation link, and the furniture price is reconnected with the value, bidding farewell to the era of furniture profiteering. It is reported that this business model of the home furnishing industry has been launched in Chengdu, Guangzhou, Shenyang, Shenzhen and other cities, and has achieved great success, allowing furniture merchants to deal directly with consumers, which not only brings benefits to consumers, but also funds for furniture factories Accelerating the turnover, the home market realized small profits but quick turnover, benefiting all three parties at once. Tianjin is located in North China, where there are more than 1,000 furniture companies. It is convenient to have geographical advantages. I believe that as long as the manufacturers join forces, it will create a beautiful situation of mutual benefit.

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