The blank of the elderly household products market becomes a blind spot in the market

Mobile phones need to have large keys, ringtones, and flashlights or magnifiers, etc .; the font size displayed on the computer is larger, and it needs to be entered by handwriting ... These "old baby" special devices are so dazzling for young people. However, if you want to buy a set of furniture suitable for your parents, you have to cut through your head and find a needle in a haystack among many "young" household products. "It's crazy to buy furniture for the elderly at home!" Ms. Wu, who lives on Hongxing Road, told reporters that her house in Ximen had been renovated in early July, and the furniture in the living room and other rooms was in place. The furniture for the single mother ’s bedroom is not fully purchased.

Every weekend, she and her husband travel to and from major home furnishing stores. However, the furniture for the elderly is not partitioned like children's furniture. They have to "shop" one by one among many "young" household items. "Relatively" suitable for the elderly. The home furnishing professional market for the elderly is almost blank. The reporter found that many businesses can only recommend the products, materials, colors or softness that "just fits" the products used by the elderly as "most suitable" products.

The industry believes that the market for elderly home products is not blank, not because consumers have no demand. "Efficiency" is the focus of many enterprises and businesses, so some businesses choose to turn a blind eye, some choose to put into long-term plans, and some only do a series to test the market. Zhu Changling, vice chairman of the China Furniture Association, believes that China has gradually entered an aging society, and the market prospects for the furniture for the elderly are considerable. Unfortunately, most furniture manufacturers now only focus on the psychology and preferences of young impulsive consumers. Zhu Changling said that in fact, a new generation of Chinese elderly is no longer conservative and does not understand the taste of life. They also like colorful home life. On the basis of practicality, the art and ornamental of elderly furniture cannot be ignored.
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Carbomer

Carbomer Carbopol 940

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