Taobao Xuejun: The home furnishing industry has undoubtedly entered the era of e-commerce
"The integration trend of traditional marketing and e-commerce in the home industry." More and more e-commerce has entered our lives, and this industry is also booming.
This year our macro-control, China's consumption, and China's real estate have been adjusted. In fact, the entire consumer market is weak, and the game balance between commercial real estate and manufacturers and dealers has been broken.
In addition, all peers are thinking about breakthroughs, such as establishing new channels, direct sales, expanding dealers, new brands, market segment electricity, and e-commerce. Everyone knows that the entire 2011, including 2012, will be an extremely difficult year.
Then the Internet is coming, what kind of things traditional industries have to face. I have summarized five points:
First, a revolutionary change in a new, precise drainage method.
Second, the “display cost†of commercial real estate may be lower through intensive display.
Thirdly, it is possible for designers to purchase cross-store counseling throughout.
Fourth, the vivid display of the group-buying model of online gatherings.
Fifth, socialized platformization is the main theme of the network environment, and the transformation and breakthrough model will be changed from "single-play mode" to "professional mode based on platformized socialization."
I think it's time to open up online channels! Taking the lead in e-commerce will help deal with more brutal competition and opportunities for development, no matter how bad the macroeconomic situation is, but I still say that.
Chinese private enterprises have never grown up comfortably in an equal environment! I have always believed that there has never been a loss-making industry, only loss-making people. In any painful environment, when home appliance companies reshuffled, there are still so many home appliance companies taking advantage of this opportunity to grow stronger, so it is your own perspective Doing the right thing in such an environment. Don't blame the world at this time, just blame yourself for not working hard. I personally feel that the Internet channel may be an attempt at this time.
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