Liantianhong launches a nationwide store strategy to occupy a broad market
The imbalance between market supply and demand is a major problem facing the redwood industry. For a long time, no redwood enterprise in the industry has been able to break through. Many redwood merchants are entrenched in the local market, serving a relatively narrow range of people. Recently, Liantianhong launched a national store strategy for mahogany furniture stores. Backed by its unique strong strength, it has become a leader in promoting Chinese-style palace furniture.
Liantianhong completely follows the concept of "no compromise", through a series of drastic reforms such as "based on the price" sales model, Liantianhong has won the reputation of the brand. With the widespread and far-reaching spread of the brand, more and more home stores and high-end business districts have thrown olive branches to Liantianhong, seeking cooperation and win-win results, and hope to settle in the Liantianhong directly-operated stores to increase the overall height of the redwood area of ​​the store At the same time, it has also greatly assisted the rapid expansion of Liantianhong stores across the country. Up to now, the data shows that Liantianhong direct stores have reached more than 170 stores across the country. According to reports, in the next two years, Liantianhong directly operated stores will reach more than 300 in China, covering large and medium-sized cities across the country, forming a streamlined sales network of Liantianhong Redwood Kingdom.
The rich mahogany furniture peripheral products such as cloth art, snails, lacquer paintings, and craft carvings have also increased Liantianhong ’s expansion chips, creating direct arts and crafts stores nationwide, and successively entering airports, high-end commercial blocks, luxury business districts, and high-end Clubs, etc., are all over high-end consumer places. Lian Tianhong's investment in software also played a powerful role in the implementation of the national store strategy. The large-scale Liantianhong seal Yang LOGO is uniformly hung on the door of the direct-operated store. The large-scale characters in the store's hall are "written according to the price, not discounted", written by Mr. Li Jiuneng, who is the head of Liantianhong. The furniture in the store is arranged neatly and the living room , Study room, bedroom series furniture are all available, the decoration is elegant, the ancient charm is fragrant. The screen-hanging and lacquer painting series are full of brilliance, and the piece-by-piece craft carvings are staggered, adding to the vividness and aura of the shop.
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