According to this furniture network , many traditional furniture brand companies often fail to break through the market when they develop their own brands, and there is such a joint form to integrate the short-board development of furniture enterprises. The effect is immediate. How did that do it? This article will report on this approach.

The creation of the group of brand furniture

The "group" of the group of immortals, intended to be a group of famous classical craft furniture enterprises in the south of the dam under Feihong \ city in the city \ bamboo and wood, and other registered capital of 100 million yuan \ 团团成's joint-stock company a group of Xianhongmu culture shares Co., Ltd. has also broken the traditional management of family-owned warehouses in the company, integrated the leading resources in the Xianyou classical furniture industry chain, and developed a cultural industry operation integrating R&D, design, production, sales and financing guarantees. The model creates a leading brand in the classical furniture industry of Xianyou, and opens flagship stores in key cities and regions across the country to form a “joint fleet” of classical craft furniture enterprises.

The predicament before the brand furniture joint

“The majority of Xianyou in the past was based on family workshops. Small-scale practices such as husband and wife shop, brother shop, and front shop and back shop could not only guarantee the quality, but also make the manufacturers with good quality less and less. The development is very harmful. The establishment of Qunxian is to integrate resources, unite several large enterprises of Xianyou to unite and operate together, make good products together, and promote the industry to a higher point." Executive Deputy General Manager Cai Chenguang said. "At present, more than 70% of high-end mahogany furniture in China is produced by Xianyou. Although the market situation in the first half of the year is not as enthusiastic as expected, it is beneficial to the long-term development of Xianzuo. Because the economy is cyclical, the market is high. Low, the fall is normal, and the last thing that can be left is the brand that pays attention to quality.

The cultural significance of the group of brand furniture combined

Qunxian has also been insisting on this, and extends to the connotation of mahogany culture. We not only do mahogany, but also combine ceramics, stone, incense, calligraphy and lacquer art to enhance the cultural added value of mahogany furniture. It is the mahogany culture. "In the near future, Chairman Chen Shaofei has been conducting market visits in various places. "According to the initial communication with the chairman, I understand that everyone is more optimistic about the future of redwood, and the willingness is high. The development momentum is very good. ̈ Cai Chenguang said. "We can only really go out if we understand the requirements of consumers, and finally open franchise stores across the country.

As found in the article to find the needs of consumers, they have found the market. However, for a single-brand brand furniture company, how easy is it to understand consumer demand? GO Jiaju intends to provide online brand exposure and brand sale for Chinese small and medium-sized furniture brands, so that more consumers can understand brand information from time to time. Maybe this is the more suitable way for furniture companies!

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