“China's Fashion Fabrics Innovation Showcases in Shanshan” was Successfully Held

On July 15th, the “China's Fashion Fabrics Innovation Show Walks into the Shanshan” event jointly organized by the National Textile Product Development Center and Ningbo Shanshan Morton Garment Co., Ltd. was successfully held in Ningbo Shanshan Fashion Industrial Park.

Nearly 300 fabric products from national textile product development base enterprises and Chinese popular fabrics short-listed companies were carefully sorted out and organized through the National Textile Product Development Center and participated in this innovative display event. Designers and purchasers of Shanshan Morton brand carefully selected fabric products according to the design and procurement needs of the brand's 2011 spring and summer apparel. In the end, 56 cotton leisure and cotton knitted fabric products that fit the brand style were initially selected. As of July 21, Shanshan Morton has decided to conduct sampling and proofing on 25 fabric products of 10 fabric companies, and then carry out further cooperation in the next step. In addition, the "China Fashionable Fabric Innovation Exhibition" in conjunction with the Suede Morton Brand's autumn/winter fabric supply in 2011 is also scheduled to be implemented in September.

“China's fashion fabrics innovation display into the clothing brand” is a high-end service platform that the national textile product development center elaborately established in 2010 to achieve efficient docking between fabric companies and apparel brand companies, and its core lies in service upgrade and operation closer to the market. The successful launch of the “China's fashion fabric innovation show into the Shanshan” campaign marks the full launch of the “China's fashion fabric innovation show into the clothing brand” project. Practice has proved that this model is very popular with fabric suppliers and apparel brand companies. In the future, more international and domestic clothing brands and Chinese high-quality fabric suppliers will participate in the project and benefit from it.

Susan Morton brand design department carefully screens fabrics

The staff of the National Textile Product Development Center and the Deputy General Manager Shanshan Morton communicated with Zhu Wen