Building a factory to do the market must be forward-looking
Clear factory positioning, make full plan
Wang Jianbin said that in the past two years, many companies have been building factories. At this time, everyone should think more about strategies. When making preparations for building a factory, the first step is to think clearly about the development direction of your own enterprise in the next three or even five years. Is it to make European-style furniture? American furniture? modern furniture? Or steel furniture?
The second step is to clarify how much output value goal you want to achieve in the next few years? For example, after planning for five years to achieve an output value of 500 million yuan, then in the initial stage of building a plant, an overall planning of a factory building for the output value of 500 million yuan is necessary.
Thirdly, it is necessary to know the standard of the enterprises after completion. At present, the country requires low-carbon and environmentally-friendly products. As a person who opens a factory, it is necessary to use a healthy environment to make healthy products. The product is a platform for the enterprise. We must plan the process based on this platform, and never blindly invest.
Wang Jianbin also added that when the Pearl of the Palm purchased land at the beginning, the strategy was very clear. The scale of the factory was planned according to the future workshop process and the expected output value. Of course there will definitely be changes in the market in the future, but we need to be clear at the beginning of the factory how the enterprise will develop and how to adapt to the changes. This is a question that each of us furniture people should think about now.
"The market is not right or wrong, the dealer is not right or wrong, the mall is not right or wrong"
Wang Jianbin said that Chengdu is currently the third largest furniture industry base in the country, but it is still synonymous with low-end furniture. For the reasons, he made an analysis for the representatives of the enterprises present.
Wang Jianbin analyzed that after visiting the Guangzhou Furniture Fair this year, he was deeply touched. With the development of the market, Guangzhou furniture is now in full bloom, and there is no follow-up imitation. However, Chengdu Furniture still stayed at the stage where small factories copied large factories and large factories copied coastal areas.
"Now, the homogenization of furniture in Chengdu is very serious. Everyone on the market sells a good product. In fact, this market should be full of flowers and hundreds of contenders. Each should be clearly positioned to make personalized furniture. It must also be clear that the market is not right. Do, dealers do not do right, the store does not do right 'principle, rather than blindly fighting the price war, so that Chengdu-made furniture can have great development. "
"Only off-season thinking, no off-season market"
At the exchange meeting, a general manager asked Wang Jianbin that many companies currently report that the off-season is coming this year, how to open the market in this situation?
Wang Jianbin said that the growth rate of Pocket Pearl from the first quarter of this year to May was 52%, which actually shows the truth: only the off-season thinking, there is no off-season market. Every year from the Spring Festival to August is the time to build channels. At this time, enterprises must fully think about how to build channels, how to help dealers, and how to increase the output rate of single items.
"County-level cities in the country are limited, and one day they will be completed, so what do we do at that time?" Wang Jianbin asked everyone, "So after helping dealers open special stores, we can't just let it go, but see invisible Market, help them to create an atmosphere of specialty stores, help them to establish a back office management system, help them increase their turnover, and only then can everyone achieve a win-win situation. "
In addition, Wang Jianbin also said that manufacturing is only a link, and information management should also be emphasized. Information management should be implemented in procurement, manufacturing, and logistics. Enterprises pursuing profits, pursuing return on investment, and pursuing added value of products must take the path of differentiation, and do not pursue scale with big manufacturers.
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