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Children's home market develops creative marketing

Businessmen who are good at capturing business opportunities hit the "children's card" to develop the market. Or join hands with CCTV's well-known children's programs to solicit children's paintings, or introduce well-known cartoon animation images into children's home life. The festival's children's home market is full of various creative marketing competitions that companies are competing for.

Shengxiang Flooring and Ruibao Wallpaper formally entered into a strategic cooperation alliance with the copyright owners of "Xiyangyang" and "Grey Wolf"-Guangzhou Original Power Culture Communication Co., Ltd. They will exclusively use "Xiyangyang" and "Grey Wolf" brand image. Zhang Weigang, managing director of Ruibao (Beijing) Decoration Design Co., Ltd., said with confidence that he is very optimistic about the green space of the children's home improvement market.

Coincidentally, the nature floor also aimed at the children's field. Nature Floor and CCTV's children's column "Big Windmill" officially launched the "Creative Little Painter" activity, which is to collect imaginative paintings for children across the country. These paintings will be clearly printed on the new surface called "Fantastic Floor" in. It is reported that the scope of the event involves more than 20 regions across the country, including Beijing, Shanghai, Hong Kong, and Macau, and the live events of each activity city will be broadcast in the "Big Windmill" column.

“Since the domestically produced original series of television cartoons“ Pleasant Sheep and Big Big Wolf ”has been in prosperity for several years since its launch in June 2005, the highest ratings have reached 17.3%. This time, using this animated image in home design can improve It is well received by children. "Zhang Weigang said that the originality of the cartoon image is consistent with Ruibao's principle of" adherence to originality ", which is conducive to the promotion of Chinese original design. Taking advantage of children's culture to expand the market is also the "drinking man's intention" of the "Creative Little Painter" activity held by Nature Floor. She Xuebin, chairman and president of Nature Floor, said that through the cooperation with the program "Big Windmill", Nature can quickly integrate into the world of children and broaden the way for the wonderful floor of the newly listed application in the children's room.

With the improvement of economy and living standards, Chinese families have invested more and more in children, especially attaching great importance to the home environment in which children live. "In the huge household demand market, children ’s furniture, floors, sanitary ware and other children ’s homes account for 1/3 of the share, which shows that the cakes in the children ’s home market are still very large. Think like Ruibao, nature, and elephants. Enterprises that are bigger and stronger should have such market insight. "Zhang Ren, Secretary-General of the House Decoration Committee of the China Building Decoration Association, believes that the Ruibao, Nature, and Elephant Nuggets children's home market is promising.

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