Ceramic sanitary enterprise homogenization production "hidden rules"

As a domestically-produced manufacturing area, Foshan is also the largest production base for ceramic sanitary ware production. It gathers most of the domestic ceramic sanitary ware brands, but these brands have always stayed in the domestic mid-to-high end markets. Many domestic high-end markets are still occupied by international brands. . As for the sanitary ware industry, international brands such as TOTO, Kohler, and Lejia almost occupy the frontier of the high-end market, and are also the design pilot brand of the sanitary industry. Domestic brands are not the same as they are today. But in fact, China's sanitary products production process technology level and the world level is almost the same, but due to the design gap, the price difference between imported products and nearly 10 times, or because of the prevalence of follow-up manufacturing, the brand can only stay in the middle and lower The level is not on the list of pottery in the world. The recent anti-dumping incidents that prevailed in the Taowei industry have also directly reflected the status quo of China's Taowei companies. They have created less products and followed suits. As a result, they have resulted in low prices, no strong competitiveness, and they cannot quickly integrate into international markets.

Innovation is the soul of a company. If a company does not have a minimum awareness of the soul, then the operation of the company can only be an empty shell. Companies that just follow the footsteps of others have no soul, and enterprises without a soul as a carrier cannot develop and do not have long-term plans. Such companies can only be second-rate enterprises, and the products created can only be second-rate. Products, not on the world-class stage, at the same time, in the era of consumer products increasingly demanding for personalized products, consumers are not recognized.

Ceramic sanitary enterprise homogenization production "hidden rules"

Then, why is Tao Wei homogenization production prevalent?

The primary reason is that traditional Chinese thoughts of retransmission and inheritance have taken the lead. Many ceramic sanitary ware companies started from small workshops. Most of them rely on low-cost effects and only pursue immediate interests. With narrow eyes, it seems to be accustomed to "transmitting and copying" in the market operation. The development of new products is cumbersome and complex. In the early period, a lot of money was required to support and input from all parties. The amount of production and sales was relatively small. Everyone was reluctant to risk innovation.

The second is that the training system for relevant professionals is not perfect, resulting in industry innovation can not be carried out effectively. In China, the research and development of Taowei's products are constantly evolving and improving in the production process. Basically, they rely on experience and consumer trends to follow suit. Few related training institutions, such as schools or related research institutes, can provide academic education. Support makes it impossible for companies to have even a creative idea.

Once again, the government and all parties concerned have paid insufficient attention to innovation, resulting in some Tao Wei enterprises stealing the scientific research achievements of others and making frequent occurrences of patent infringement of ceramic products. If the related patent protection mechanism's loopholes and market supervision are not coordinated enough, the first-timer will feel that the "sweet spot" is not large, and it will lose the initiative of innovation. In many cases, the company has invested a great deal of effort in the early stage to conduct research. Instead, the economic account for other people to marry their clothes has become a tasteless tasteless tasteless taste. For example, Dong Peng's dongshi, such as Mona Lisa's porcelain plate, is an imperfect oil spill point where large-scale fine drilling and “uncertainty” enjoyed an abnormal market model. This vicious cycle has, to a large extent, hit the original motivation of the company. Now such counterfeit and infringing actions have reached a point of proliferation. If they are not stopped, the consequences will be disastrous.

Protection of Intellectual Property Patent Applications Should Be Upgraded in All Directions How to protect Tao Wei’s patents from being infringed is a major challenge facing the ceramic industry.

A period of over one year's struggle between Dongpeng Ceramics and a number of pottery companies' "Tung Stones" (DongPeng Ceramics launched an activist action against its patented travertine products in November last year, involving more than 20 Tao Wei companies. It was finally known that the industry has been called the "Tung stone" dispute. The Patent Reexamination Board of the State Intellectual Property Office ruled that Dongpeng’s patent for a “dongshi” patent was invalid. The industry has questioned this conclusion. “In the Mainland, Dongpeng is the first company to successfully develop R&D. Theoretically, there is no problem with this patent.” Then, where did the losing cause come from? Industry sources pointed out that there may be loopholes in the description of the patent and the application process. This incident also revealed the lack of knowledge in the patent application of the company, or the country has no strict limits on ceramic innovation patent standards.

In this regard, Lan Weibing, director of the China Ceramic Industry Association's Foshan office, pointed out that since the protection of patent rights alone is no longer effective, the government and industry associations should play a greater role in leading the development of the Taowei industry. Establish industry norms and guidelines, maintain market order, and create a pure land for the development of the industry.