Bathroom hardware market presents new features
The development of the sanitary ware industry and the fierce competition in the sanitary hardware market have not only reshuffled or revamped the sanitary hardware industry, but also caused a significant change in consumer psychology, which has affected the future development trend of the sanitary hardware market. The changes have changed from "perceptual consumption" to "reasonable consumption," and cost-effective products have become popular.
From "perceptual consumption" to "reasonable consumption"
With the intensification of the competition in the bathroom hardware industry and the constant transparency of prices, especially the experience of the financial storm, the consumption of bathroom hardware products has changed from “perceptual consumption†to “reasonable consumption†to become the most significant feature of the current market.
According to the relevant person in charge of the industry, the original bathroom hardware industry is a low-interest industry, in addition to the decoration will pay attention to the outside, and other times there is no concept of bathroom hardware, and this concern is once or twice a lifetime. However, with the intensified competition in the bathroom hardware, the increase in promotional efforts, and the advancing popularity of CCTV and other publicity on bathroom hardware, bathroom hardware sales information frequently appears in the eyes of consumers, making the information more symmetrical, consumer spending behavior becomes More and more cautious and more rational.
Relevant person in charge of the industry said: “The green consumption advocated by us is precisely in line with the current rational consumption.†From this we can also see that bathroom hardware companies are actively guiding the return to rational consumption.
Cost-effective products become the mainstream consumer With the return of rational consumer spending, in 2009 bathroom hardware product design style also pay more attention to simplicity and utility, improve product cost-effective to become the starting point for many enterprise product development, 3000-4000 yuan massage bathtub, 1000 - The RMB 2,000 bathroom cabinet has become a powerful competitive weapon in the market. The industry also proposed to provide consumers with cost-effective bathroom hardware products ranging from "value for money" to "value for money."
Relevant person in charge of the industry also said that consumers buy the industry brand, not only stay on the purchase of products, but also for each customer tailor-made design solutions to the customer to solve the overall bathroom hardware renovation program to create a healthy, warm bathroom hardware In the meantime, the bathroom hardware has been improved at the same time.
From "perceptual consumption" to "reasonable consumption"
With the intensification of the competition in the bathroom hardware industry and the constant transparency of prices, especially the experience of the financial storm, the consumption of bathroom hardware products has changed from “perceptual consumption†to “reasonable consumption†to become the most significant feature of the current market.
According to the relevant person in charge of the industry, the original bathroom hardware industry is a low-interest industry, in addition to the decoration will pay attention to the outside, and other times there is no concept of bathroom hardware, and this concern is once or twice a lifetime. However, with the intensified competition in the bathroom hardware, the increase in promotional efforts, and the advancing popularity of CCTV and other publicity on bathroom hardware, bathroom hardware sales information frequently appears in the eyes of consumers, making the information more symmetrical, consumer spending behavior becomes More and more cautious and more rational.
Relevant person in charge of the industry said: “The green consumption advocated by us is precisely in line with the current rational consumption.†From this we can also see that bathroom hardware companies are actively guiding the return to rational consumption.
Cost-effective products become the mainstream consumer With the return of rational consumer spending, in 2009 bathroom hardware product design style also pay more attention to simplicity and utility, improve product cost-effective to become the starting point for many enterprise product development, 3000-4000 yuan massage bathtub, 1000 - The RMB 2,000 bathroom cabinet has become a powerful competitive weapon in the market. The industry also proposed to provide consumers with cost-effective bathroom hardware products ranging from "value for money" to "value for money."
Relevant person in charge of the industry also said that consumers buy the industry brand, not only stay on the purchase of products, but also for each customer tailor-made design solutions to the customer to solve the overall bathroom hardware renovation program to create a healthy, warm bathroom hardware In the meantime, the bathroom hardware has been improved at the same time.
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