Opportunities and challenges in the architectural coatings industry

From the 20th to the 21st of March in Hangzhou, China's annual paint and paint industry work conference held in Hangzhou, Wenlin Feng, deputy director of the Housing and Urban-Rural Development Department of Housing Industrialization Promotion Center, said that during the "12th Five-Year Plan" period, the country will speed up the housing industry. Process, improve the quality of affordable housing. This is both an opportunity and a challenge for the architectural coatings industry.

Architectural coatings are the major categories of paint products in China. Only internal and external wall coatings account for about 36% of the total output of coatings. In addition to floor coatings, waterproof coatings, and decorative coatings, architectural coatings account for approximately 45.6% of total coating output. The trend of the real estate industry directly determines the cooling of the architectural paint market.

According to Wenlin Feng, different from the location and requirements of commercial housing, the requirements for building materials in affordable housing are more emphasis on economy, applicability, safety, durability and comfort. Paint production companies should analyze and determine whether their products meet the requirements of affordable housing in a timely manner. Whether they need to adjust their product strategies in a timely manner can they take this opportunity to expand market share and share 36 million sets of huge market opportunities for the construction of affordable housing. She suggested that paint companies should actively learn from companies that have successfully transformed themselves, actively research and develop products suitable for affordable housing, appropriately extend the industrial chain, and tilt toward the construction of affordable housing.

Sun Lianying, president of the China Coatings Industry Association, also believes that architectural coatings companies should seize this great opportunity to build an affordable housing and actively enter the Ministry of Housing and Environment for the procurement platform for affordable housing.

Xu Lide, Chairman of the Architectural Coatings Branch of the China Paint Industry Association and General Manager of the Engineering Paint Division of Guangdong Jiabaoli Chemical Industry Group Co., Ltd., said that last year, the Architectural Coatings Branch had assisted the Ministry of Housing and Construction and the Coatings Association to complete the coating part of the affordable housing procurement platform. Complete the formulation of the architectural coatings industry access system.