Li Guoqing spit the e-commerce for sale, such as young, I also do
2014 is the year of China's e-commerce development. Jumeiyou, Jingdong, Ali and other e-commerce companies are listed in the US, and the listing is a huge market capital.
But this year is also the year when e-commerce broke the most negative news. First, Jumeiyou was exposed by Tencent to “know and sell fakeâ€, followed by media outlets of e-commerce, including Jumei Premium, Amazon. Many e-commerce platforms, such as No. 1 Store, Gome Online, and Catwalk Network, have different levels of counterfeit goods.
Subsequently, the “2014 Red Shield Net Sword Special Action†launched by the State Administration for Industry and Commerce in the country targeted the online sales of fakes and formed a high-pressure situation to combat the use of e-commerce for counterfeiting and illegal activities.
Obviously, the sale of fake ills has become a sword of Damocles hanging over China's electricity business, and it may be a fatal blow at any time.
So why, in the case of knowing that there are infinite problems after the fake goods, there will be so many fakes on the e-commerce website? There are already a lot of external comments and analysis on this issue, but the voices from the top of the electric business are not as deep as they are, but there are exceptions. For example, Li Guoqing, who has always been bluntly arrogant, said the truth on a recent program (BTV "Glory Bloom"). Of course, these truths are based on Dangdang. Under the premise, after all, only to be independent, is qualified to question others.
As an insider insider, Li Guoqing attributed the main reason for the proliferation of fake goods to defending rights too much trouble. The e-commerce platform takes advantage of the psychology of consumers' greed. After consumers learn that they have bought fake goods, because of the complicated links of online shopping for complaints, it is better to hold more than one thing. Many people will give up their complaints. This makes the network e-commerce awkward.
Li Guoqing’s analysis really hits the current status of the e-commerce industry. Many e-commerce platforms attract consumers with “low price†gimmicks. When netizens see that some expensive luxury goods and expensive high-end cosmetics are too low to be rejected, their chances of choosing to buy are very high. Once you buy fakes, how to defend your rights is a very troublesome issue. It is this existence of objective reasons that has led to repeated bans on e-commerce and counterfeiting.
In response to this problem, Li Guoqing warned consumers that it is best not to buy luxury goods online, as well as high-end cosmetics. For some cases where the price difference between online and online prices is too large, it is necessary to leave more attention. However, Li Guoqing also ridiculed this phenomenon from the perspective of an e-commerce entrepreneur - "If I am young to 28, I will do it too!" Although Dangdang does not sell fakes, Li Guoqing’s true nature is revealed. undoubtedly.
Li Guoqing spit for sale: if I am young, I will do the same.
"If I am young enough to be 28 years old, I will do it too!" Li Guoqing's words are quite naked, but it also shows that the "loose and superior" of the online fake sales environment has become very attractive to the industry. E-commerce is not only a fake sale. The conscience problem of the business has become an institutional problem and a social problem. The legal and regulatory needs need to be perfected. The internal management of the e-commerce platform needs to be perfected. The consumer education industry needs to be perfected. Only in this way can we truly eliminate the phenomenon of counterfeit goods.
Among the e-commerce entrepreneurs in China, Li Guoqing is a very special one. He is the earliest e-commerce company in China. After the listing, it is also considered to be a positive result. It should have been stopped, but Li Guoqing is more and more listed on the Weibo. The big mouth style broke out, until later e-commerce big brothers began to learn Li Guoqing to speak on Weibo, only to know that people have taken the lead in social media.
But this can't be said that Li Guoqing is a contrived, because Li Guoqing's life can be described as "exciting". In the program, he claimed to be "a wave", but he always stood on the opposite side of the trend. Li Guoqing of the university period was very maverick. He had sent condoms, recruited secretaries, and was bent on politics, but he was insulated from the officialdom because of his own heart. After graduating from college, she gave six girlfriends but was broken up because of "no money" until she met her wife Yu Yu who spent the rest of her life in the United States. As a rich father, he also has his own unique parenting experience for sons born with a golden key.
Li Guoqing’s other blunt thing in this episode was that he commented on several of the big network Vs in the field, including Ma Yun, Li Yanhong, Liu Qiangdong and Zhou Hongyi. He said that it’s not all beautiful words, but a lot of A shot of acupuncture... Due to space limitations, I will watch the show or online video tonight.
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