Home-based enterprises accelerate the transformation of "whole home" to tap the potential

The perfect transformation of the overall home, the overall transformation of the home, the home industry is facing a more serious and long-lasting financial crisis than in 2008? This is not an alarmist. The sudden collapse of home-based businesses overnight, the general decline in sales of agents, and the long-term shortage of people in the home market are supporting the many aspects of the industry in 2012. Fortunately, whether it is from the just-concluded Shanghai Kitchen and Bath Show or from the information feedback from the recent Hangzhou home market activities, the reporter found that the core industry has steadily radiated and expanded the industrial chain to “integrate” design, sales and service. Winning a large consumption list is becoming a new business idea for home branding companies to tap their potentials this year, to form alliances, to resist the market trend, and to save themselves. For ordinary consumers, the extension of the product line brought about by the integration of home improvement enterprises, cabinet companies, flooring companies, Weitao enterprises, furniture companies and fabric enterprises will enable a large-scale purchase in a store in the future. It is possible to deal with all the renovations of a home with a few brand merchants. The coordinated design style, cost-effective products, and worry-free after-sales service brought by this holistic consumption will be the most important reason for impressing consumers to pay. The manufacturer's customized "ambition" tomorrow, that is, June 8, 2012, the first new model experience store of Huierbang Home in the country will start trial operation in the main hall of New Times Home Life Plaza in Gudun Road, Hangzhou. In the future, Hangzhou consumer home decoration, as long as it is related to wood products, including cabinets, wine cabinets, dining cabinets, wardrobes, bookcases, shower cabinets and other solid wood furniture, as well as door, retaining wall, ceiling, wooden doors and other hard-packed projects As long as the customer needs, Whirlpool can provide overall design and customization. Lin Qiang, chairman of Huierbang Home, said that from a single cabinet merchant, the gorgeous turn into a whole wood product customizer is not a temporary rise. Lin Qiang told reporters that this is a company after careful deliberation by the decision-making layer and long-term product exploration by the production team. Important transformation. "The characteristics of kitchen water, electricity and coal interaction determine that the cabinet is the most complex design, the most troublesome installation, and the most demanding type of household goods. After a large number of market research and product experimental development, Lin Qiang came to the conclusion that as long as it does not deviate from the "wood" category, Huierbang can completely take the "kitchen" cross-border transformation, because the biggest advantage of the company lies in It’s the difficulty of being easy to enter. Perhaps it’s the keenly discovered that at the just-concluded Shanghai Kitchen and Bath Show, the “Wilbang Cabinet” was transformed into “Wilbang Home” and a new integrated home representative was launched. The series - "Munich", a hit. In the past few days, the chairman of Huierbang Home, Lin Qiang, almost took all the time to receive the intent agents of major cities across the country. For the new model at the exhibition The sensational effect is in Lin Qiang’s expectation. “Integral customization with a sense of overallity and design is definitely the future direction of home decoration. Whirlpool is just one step closer than others. It is reported that in the model experience store opened in Hangzhou New Era tomorrow, consumers can enjoy the full range of “Munich” launched at the Shanghai exhibition, as well as four sets of styles and different colors of Stuttgart, Babylon and Santa Rosa. Home products. For all custom wood products, Huierbang Home will promise a 6-year warranty and lifetime maintenance. It is similar to the new changes in Whirlpool, and is accompanied by the launch of a full range of new products from Fudeli Oak Life. During this period of time, it is also planning to comprehensively renovate the 1300-square-meter Hangzhou flagship store in the 6th Space International Building Materials Pavilion in Binjiang, and upgrade it to the Fudeli·Olive Life International Mansion. It will fully display Fudeli's full range of oak lifestyle haute couture products. Including stairs, dining tables, wooden doors, wine barrels, wainscoting, bathroom cabinets, cabinets, furniture, etc. As Fudeli’s operations director Wang Guohua revealed at this year’s new product trend conference, “Fudeli will focus on oak culture. To make oak products more solid and richer from the plane. "The cross-border "tacit understanding" of agents is different from the "horizontal" development of home furnishing enterprises. The restriction of agency rules determines the home agent that also needs to extend the industrial chain this year to counter the industry competition and market cold wave with integrated advantages. Merchants, tacitly chose the "longitudinal" marriage. A group of high-profile domestic and foreign superior brands are being assembled quickly by Hangzhou's building materials and furniture agents. But even from the vertical cross-cutting into the overall household category, the reporter found that The big agents who are the first to test the water still attach great importance to the relevance and complementarity of the products. For example, the LA CASA boutique furniture living hall in the sixth space of the Riverside Versailles, in addition to the self-operated LA CASA Lacasa In addition to the brand, the designer of the board of directors, Henry Zhu, also represented more than ten pure imported furniture brands including European elegant and sexy furniture model CHRISTOPHER GUY, Italy's top luxury furniture SAVIO FERMINO, IPE CAVALLI, Spanish royal furniture EPOCA. “LA CASA has a lot of brands, but it has classic, fashionable and romantic. Common characteristics of nature, we can achieve the perfect lap. According to the introduction, in order to give high-end customers a more distinctive overall sense, from now until the second half of September, LA CASA Lakasha from top to bottom of the entire design and sales team, the most important job is to put all of its products Open up, re-creation, and match. Through the intertwined time between classical and modern, the East and the West blend, the cold and the warm, the big and the small, the high and the low contradictions are balanced, using the world's top products, for the discerning senior customers. In order to make this “mixed air” perfect presentation, LA CASA also has a joint venture with a professional company to design an overall soft design company, which is introduced as ARMANI. Gucci (GUCCI), COACH and other world fashion brands provide high-end decorative fabric manufacturers of fabrics, providing a complete soft decoration for the unique “mixed air” design. In the field of building materials, it also includes cabinets, sanitary wares and faucets. He Yejiang, the chairman of Baiyin Cuili Industrial Co., Ltd., which has many categories such as bricks and tiles, is also implementing the idea of ​​providing customers with a whole home plan. However, Baiyin Cui Li represents different brands, but these products will actually face the same customer. “Every customer’s home decoration will use cabinets, sanitary ware, faucets, bricks. Since customers have this demand, why can’t we Combine the same level of advanced products with international quality and design to give the same consumer a more convenient and more favorable combination price? After the introduction of the German premium cabinet brand Aimee this year, Centennial has represented many world-class brands including Huitailong, German Villeroy, Hansgrohe, Gaggenau, and French THG, as well as brands including hardware. , sanitary ware, faucets, kitchen appliances, ceramic tiles, cabinets, tableware and other full range of products. He Yejiang's idea is that senior customers can give their homes and kitchens to the centuries of green. The home industry's livelihood "new road" From "Wilbang Cabinet" to "Wilbang Home", "Gujia Craft" to "Gujia Home", "Fudeli Floor" to "Fudeli Oak Life", "Dongjian Enterprise" to "Dongjian Complete" "Home", "Dazhuang floor" to "Dazhuang EBC whole wood home"... Memory to review the news of the home circle, it is not difficult to find that in the past two years, home manufacturers and agents with strength and ideas in Hangzhou are in Efforts to break away from a single market segment, enrich and upgrade the brand, and hope to achieve new breakthroughs in the overall home furnishing industry through design, R&D and acquisition cooperation, and achieve a new breakthrough in the overall home sector. Straight down, making such a pan-home business "whole home", as a new way of making a living, is being recognized and replicated in a wider range of home furnishings at a faster rate. No matter strong or weak brands, He hopes to use such a combined marketing strategy to maximize market share, increase the unit price of each business, and maintain profit margins when sales decline. However, the reporter also found that the market is currently Some of the manufacturers and agents of the “Home” brand offer products that are incomplete, or simply a combination of multiple brands that cannot provide a complete space, space, design, construction service, and after-sales service. Compared with traditional household products, the biggest advantage of integrated whole custom home is customization, which is the most prone to disputes, and is also customized. Especially for some size requirements, accurate color requirements, long production cycle, and can not be returned later. For custom-made furniture products, consumers must consider ordering in advance and before the production of the product, Full communication and design studio, and see samples to confirm, modify or afterwards in order to avoid errors, delays in renovation process.

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