Consumers become rational when buying furniture

Environmentally friendly furniture is favored

Low-carbon environmental protection is a buzzword nowadays, and the slogan of returning to nature is also getting louder and louder. It has become an indispensable trump card for businesses in the furniture industry. On the morning of August 10th, the reporter visited several furniture stores in the provincial capital and really felt the environmental protection style of furniture marketing.

In the Jianhua store of Dongming Furniture City, the reporter randomly interviewed Ms. Li who was buying furniture. When asked whether the buyer had any standards, she replied without thinking: "Choose a small smell." Ms. Li explained. The daughter-in-law has just become pregnant, so it is extremely prudent to buy furniture. Environmental protection is the primary criterion.

Summer was originally a low season for furniture purchase, but a shopping guide at the store's rattan furniture exhibition area told reporters that sales performance did not decline but rose in the past two months. She analyzed: "Now consumers are becoming more rational and customers are buying rattan Furniture mainly focuses on the environmental protection of its natural materials. "In addition to rattan furniture, European-style furniture, solid wood furniture, and children's furniture also feature natural environmental protection brands. And for parents who pay attention to environmental protection and healthy consumer psychology, the shopping guides in the children's furniture exhibition area will often recommend a kind of solid wood children's furniture that is more environmentally friendly than plates, and of course the price is higher.

So what are the standards for environmental protection? According to industry insiders, people generally think that low formaldehyde content meets environmental protection standards. In fact, the materials and processes of furniture production are very complicated. The common harmful chemicals in furniture include harmful heavy metals, benzene, phenol and free formaldehyde. They are all invisible killers of the human body, so consumers must ask the sales staff for relevant environmental certification materials when buying furniture.

Style is more valued

"I feel that buying furniture is a bit similar to buying clothes. The first feeling is very important. If you look like it, you will consider buying it." Ms. Wang, who chooses sofas at Red Star Macalline Fangbei Mall, said she chooses furniture. An important criterion is that the style and materials of furniture must meet their own aesthetic requirements. Taking the sofa as an example, she prefers the leather European style. In her view, such a sofa has a great texture in the atmosphere of the home, and it is very grade.

According to the relevant person in charge of Red Star Macalline Fangbei Mall, in recent years, with the improvement of living standards and aesthetic standards, people have increasingly higher requirements for the style, style and materials of furniture. In order to meet the changing needs of consumers, some domestic furniture companies have now shifted from focusing on nostalgic nostalgia and real value preservation to seeking to use design as a new "selling point" for furniture, constantly improving and improving materials and styles.

80s young people fall in love with solid wood

The golden suspended ceiling and orange-red lighting set off the piece of solid wood furniture, which is more elegant and noble-this is the morning of August 10th, the reporter saw in the solid wood home pavilion on the 5th floor of the Red Star Macalline Fangbei Shopping Mall scene. The reporter found that among these people who choose furniture, there are many young people. Just after renovating the new house, the young post-80s Li, who is busy choosing furniture, told reporters that he has seen a lot of furniture these days, and feels that the design of solid wood furniture is more in line with the taste of young people. The lines are simple, smooth and soft The color is also brighter and fresher, which matches well with the simple decoration style at home.

According to a salesman with the surname Zheng in the furniture city, in recent years, with the transformation and design innovation of solid wood furniture, the styles have become more and more fashionable, and more and more young people come to buy solid wood furniture, and many young people are gradually loving. Get on it.

In addition to the design style favored by young people, the natural environmental protection characteristics and value-preserving function of solid wood furniture is also a major reason for people to buy it. It is understood that in the process of making solid wood furniture, compared with those made of artificial board, the amount of glue used is quite small, and most solid wood furniture is made of natural wood, which is more environmentally friendly.

The reporter learned from the Red Star Macalline Fangbei shopping mall that the solid wood varieties that are currently used in the market are oak, walnut, ash, etc. The higher the solid wood usage, the stronger the value-preserving function.

Awkward luxury furniture

In a large furniture store in the north of the provincial capital, the shopping guide enthusiastically introduced a high-end brand leather sofa to the reporter. The reporter said that his living room is not large, and the wide armrest leather sofa is not suitable. When the reporter inquired about the sales of this kind of furniture, the shopping guide was helpless and complained: "Some of the new properties in the provincial capital are mostly small and medium-sized apartments. Such high-end leather sofas are not popular." The record data of commercial housing provided by the Municipal Housing Security Administration confirmed the purchaser ’s statement to some extent. The reporter learned from the statistical data that in the first half of the year, the provincial capital sold 14,447 sets of housing under 100 square meters by area, accounting for 70% of the total housing records. Therefore, on the whole, small and medium-sized apartments have become the leader in the residential market, so those furniture suitable for small and medium-sized apartments are naturally more marketable.


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