Construction machinery sales fell for two consecutive months, the industry ushered in a turning point
“In May, the sales situation of the company was slightly lower than that in April, and it will not be too bad.†A senior executive of Xugong Machinery (000425.SZ) told the “First Financial Daily†yesterday. After the sharp decline in product sales in April, Xugong Machinery saw another downward trend in May. This almost represents the current situation of the entire construction machinery industry - under the influence of factors such as credit and downstream demand, construction machinery has ended its high growth in previous years, and the turning point has gradually emerged. The continued decline in sales of construction machinery in May also confirmed a data – the National Bureau of Statistics released data showed that in May, the China Manufacturing Purchasing Managers Index (PMI) was 52.0%, down from 0.9 percentage points in April. Months fell. May declines in April, the decline in sales of Xugong Machinery is certainly not a case. Informed sources told the newspaper, in the case of industry-wide sales in April fell sharply, Zoomlion (14. 12, 0.00, 0.00% ) (000157.SZ) 5 Yuefen began to decline since June, compared to 5 The month has declined again. Although the China Construction Machinery Industry Association has not disclosed the sales situation of the whole industry in May, the reporter learned from the various branches of construction machinery that the sales of main products such as excavators and concrete machinery continued to decline in May, and the sales of loaders were basically the same. Flat. After the substantial growth of various types of construction machinery in March this year, sales of various types of construction machinery suddenly fell in April, and the chain fell by a large margin, of which the excavator decreased by 38%, the loader decreased by 28%, and the bulldozer decreased. 32%. The year-on-year growth rate of bulldozers dropped from 66% in March to 1.19% in April, and the year-on-year growth rate of loaders dropped from 37.17% in March to -2.5% in April. The data fell sharply in April, and it was generally considered a special case in the industry at the time. Due to the irrational development of the entire industry in the first quarter, some companies in order to expand their influence in the industry, seize more market share, began to adopt some irrational promotion methods, from the purchase of product lottery to send large household appliances to send cars, small excavation Machines and other prizes, until the implementation of mortgage purchase products zero down payment promotion measures, especially in the excavator industry performance is the most prominent, leading to the early market outbreak in the first quarter. Sheng Chunfang, secretary-general of the Concrete Machinery Branch of China Construction Machinery Association, told this newspaper yesterday that from the current situation of enterprises, the data of concrete machinery in April was similar to that in March, but the data in May fell slightly from the previous month and continued to decline since June. Explosive growth is difficult to reproduce. "This year may be worse than expected. From the perspective of concrete machinery, it is good to keep last year's sales." Sheng Chunfang expects. Wang Hexu, an analyst of Huabao Securities equipment manufacturing group, told this newspaper that from the data of April and May, it should be confirmed that the turning point has appeared. This turning point means that the high growth of construction machinery in the past is difficult to reproduce, and the future situation will be It shows a low growth trend, and may even decline in some months. Sheng Chunfang believes that the decline in sales of concrete machinery in May was due to the tightening of monetary policy, the increase in the deposit reserve ratio, and the continuous increase in interest rates, which led some users to change their judgments on the market outlook, so “some users who have already paid the deposit are delayed. Pick up time." In addition, the 4 trillion investment made by the central government in 2008 has reached the final year, and many projects have been completed or entered the later stage. "For example, the Wuhan-Guangzhou high-speed railway has been opened to traffic, and the Beijing-Shanghai high-speed railway is about to open to traffic. The engineering companies contracting these projects have accumulated a large number of old construction machinery. Due to the small start of the large-scale projects, there is less demand for re-purchasing." Sheng Chunfang said. After the decline in sales in the second quarter was confirmed, the industry sales in the third quarter may still be unsatisfactory. The continuous dry weather in the middle and lower reaches of the Yangtze River originally created good construction conditions. However, in the beginning of June, heavy rains in the middle and lower reaches of the Yangtze River changed from dry to dry, and concrete construction conditions deteriorated. Therefore, mechanical sales will enter the off-season in June. Sheng Chunfang said that the construction speed of the affordable housing was not as fast as expected, and the construction speed of commercial housing was much slower under the influence of the policy, and the impact on construction machinery was also relatively large. Wang Hexu said that some companies believe that sales in the fourth quarter of this year may be restored under the stimulus of affordable housing. In this regard, Sheng Chunfang believes that even if the recovery in the fourth quarter, the contribution to the annual sales will not be great, after all, the fourth quarter to the winter, the winter is the construction season. Wang Hexu said that one thing can be confirmed, "The sales situation this year is much lower than expected."
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